ShopperTech Update August 11, 2016 - Volume 7, Number 10

In This Issue

E-COMMERCE: Creating a 'Win-Win-Win' with New Approach to Online Category Management

LOYALTY MARKETING: Personalization and Targeting Enhance Loyalty Marketing

ANALYTICS: How to Improve Instore Analytics

STI MARKET WATCH

STI Social Media Groups

Quick Links

Shopper Technology Institute website

LEAD Marketing Virtual Conference

CPGmatters Ezine

E-COMMERCE

Creating a

'Win-Win-Win' with New Approach

to Online Category Management

By Supriya Chaudhury

Whether you are working with online or in-store retailers, the ultimate goal of category management remains the same: Close collaboration with retailers to maximize profitability and shopper satisfaction. Creating that "win-win-win" for your brand, your retail partner, and your shopper is just as relevant and essential in e-commerce as it is in a traditional store.

The opportunity for retail brands to take a new approach to online category management to deliver that big triple win is still there for the taking...

read entire story

LOYALTY MARKETING

Personalization and Targeting Enhance

Loyalty Marketing

By Ross Ely

In years past, loyalty was about delivering benefits to customers. Where retailers are going now is where CPG has been for some time. It's all about gathering shopper data. In fact, you can almost think of loyalty programs as a quid pro quo, where shoppers will give permission to use their data in exchange for offers that are personalized to them and really relevant to what they've purchased already or what they might purchase.

In fact, the data is really a lot more useful than just for CRM...

read entire story

ANALYTICS

How to Improve In-Store Analytics

By Nona Cusick

As we now see overlapping consumer cohorts with very distinct needs and behaviors shopping the same stores, there is a need for grocers to look at behaviors at a more granular level. In-store analytics are increasingly important and provide grocers with increased capabilities to understand shopper segments and significant shifts in shopper behavior. It's unwise to assume that Boomers will choose to come to a store and that Millennials will tend to shop online, or that Millennials will tend more to use a mobile app to navigate the store.

Food shopping is a more personal experience, and there is a need and ability for grocers to cater to sometimes dissimilar patterns - whether they occur online or in-store ...

read entire story

MARKET WATCH

Lowes Food Deploys Integrated e-Coupon Solution

Kroger Names IRI as Preferred Market Measurement Partner

Next LEAD Marketing Conference Scheduled Nov. 16

GS1, Global Retail Industry Collaborate to Improve Commerce

CPGToolBox Debuts GPS for TPM to Accelerate User Adoption

GROCERY STORIES BLOG

Grocery Stories to Entertain & Inform

GroceryStories.com is an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more.

Recent stories include Do Pokemon Go in Supermarkets?, Let's Scream for Ice Cream, and What Is the Real Future of Supermarkets?

CLICK HERE to read these stories and subscribe.

STI PUBLICATIONS

Shopper Technology Institute's Latest Book,

The Little Book of Big Data,

Has Just Been Published!

The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
issues involved.

Click here to read samples and ordering information for the paperback and Kindle editions.

Shopper Technology Institute's Second Book,

New Directions in Shopper Technology

New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.

Click here to read sample chapters and view ordering information for the paperback and Kindle editions.

Shopper Technology Institute Sponsoring Members

PREMIUM MEMBERS

Video Mining

Loyalty One/Precima

SAP.

CORPORATE MEMBERS ALLIANCE PARTNERS

Clavis Insight Saint Joseph's University

Gladson Center for Advancing Retail & Technology

Inmar CPGmatters

IRI GS1

Profitero VSN Strategies

ProLogic Retail Solutions

Relational Solutions