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ShopperTech Update              July 14, 2016 - Volume 7, Number 8     
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In This Issue
DIGITAL SOLUTIONS: Leveraging Digital Strategies to Win the Omnichannel Shopper
ANALYTICS: In-Store Analytics as Critical Driver of Success
E-COMMERCE: What Can Be Learned about E-Commerce from Amazon?
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DIGITAL SOLUTIONS
Leveraging Digital Strategies to Win the Omnichannel Shopper 

As the path to purchase evolves and shopping experiences expand to include multiple channels, more and more retailers are recognizing the need to support the shopper who is browsing, researching and making purchases online. They also recognize that by supporting the shopper online, they also drive and support in-store sales. A retailer's strategy can no longer look at online and in-store as two separate channels or it will face the likelihood of hindering the ability to create a seamless, end-to-end customer experience.
 
Omnichannel retailing can raise brand awareness and drive additional sales growth. In fact, retailers who meet expectations for omnichannel experiences are outperforming those that cannot...
 
ANALYTICS
                                        
In-Store Analytics as Critical Driver of Success 

By Nona Cusick

In-store analytics is about more than just pricing and assortment. Today, knowing what shoppers need and want is a tremendous competitive advantage. In-store analytics helps remove top-line risk by informing business owners of how to configure the store, the aisle and the shelf to increase accuracy of execution. Shoppers will not only shop more efficiently every time they come to the store, but they will come more frequently - driving up promotional ROI...



E-COMMERCE
                                        
What Can Be Learned about E-Commerce from Amazon?

By Ivy Chou

We often hear of retailers struggling with "competing in the Amazon-era," the current e-commerce market that includes the web-based giant. Amazon is without question a formidable competitor (or has the potential to be) for most e-commerce businesses. But there is still plenty of room for other retailers and brands to succeed online. In fact, a large, aggressive market competitor can have some real benefit for those operating in the same arena, including companies of all sizes and types....



 
MARKET WATCH
 
 
GROCERY STORIES BLOG 
 
Grocery Stories to Entertain & Inform
 
GroceryStories.com is an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more.

Recent stories include What Is the Real Future of Supermarkets?, Assessing the New Shopping Habits Habits of Millennial Dads, and Learning to Love Ugly Vegetables.

CLICK HERE to read these stories and subscribe.

 
STI PUBLICATIONS
 
Shopper Technology Institute's Latest Book,
The Little Book of Big Data, 
Has Just Been Published!

The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
issues involved.

Click here to read samples and ordering information for the paperback and Kindle editions.


Shopper Technology Institute's Second Book,
New Directions in Shopper Technology
 
New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
 
Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry. 
   
Click here to read sample chapters and view ordering information for the paperback and Kindle editions.
 

 

Shopper Technology Institute Sponsoring Members 

 

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Gladson                                                        Center for Advancing Retail & Technology

Inmar                                                            CPGmatters

IRI                                                                 GS1

Profitero                                                        VSN Strategies

ProLogic Retail Solutions  

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