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ShopperTech Update              June 30, 2016 - Volume 7, Number 7     
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In This Issue
ANALYTICS: Assessing the Opportunities of Big Data
E-COMMERCE: How CPGs Can Drive Sales in E-Commerce
TRADE PROMOTION: Five Trade Fund Reports a CFO Can't Live Without
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ANALYTICS
Big Data Assessing the Opportunities of Big Data  

By Mark Osborn

Big Data refers to the ever increasing volume, velocity, granularity and variability of data now available. For consumer products (CP) specifically, Big Data represents an enormous opportunity to leverage new and different types of data to accelerate consumer-driven innovation, rationalize sourcing and procurement, optimize manufacturing, streamline supply chain and reach, and engage and serve customers and consumers alike. 

To begin to assess the opportunities associated with Big Data, let's consider each of its dimensions...
 
E COMMERCE
                                        
How CPGs Can Drive Sales in E-Commerce 

By Rupert Naylor

E-commerce sales for consumer goods companies have risen by 42 percent in the last year, a substantial figure in an industry that is experiencing only ~2 percent growth overall. Some companies like electronic goods have been naturally well positioned to thrive in this channel as consumers are comfortable purchasing these items online. 

However, consumer packaged goods companies that primarily sell consumables and impulse items such as snacks and beverages face more challenges online. These companies often rely on unplanned, in-store purchases. So it becomes harder to encourage consumers to add these products to their online baskets...



TRADE PROMOTION
                                        
Five Trade Fund Reports a CFO Can't Live Without

By Rick Pensa

Not all Trade Promotion Management (TPM) reports are created equal. Highly-accessible analytical reports designed to accelerate insights and drive profitable decision-making are generating a new competitive advantage among Consumer Goods (CG) manufacturers.

With the right technology solution, a busy CFO can replace hours of compiling spreadsheet formulas in favor of instant business intelligence. A couple quick clicks can reveal if a promotion turned a profit or if any trade dollars were left on the table. Beyond time savings, fully automated promotional analysis reports arm CFOs with data visualization tools, drill-down forecast capabilities and top line consolidated views of the entire business...



 
MARKET WATCH
 
 
GROCERY STORIES BLOG 
 
Grocery Stories to Entertain & Inform
 
GroceryStories.com is an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more.

Recent stories include Assessing the New Shopping Habits Habits of Millennial Dads, Learning to Love Ugly Vegetables, Welcome to Snack Nation and Buying Good Food Is a Challenge.

CLICK HERE to read these stories and subscribe.

 
STI PUBLICATIONS
 
Shopper Technology Institute's Latest Book,
The Little Book of Big Data, 
Has Just Been Published!

The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
issues involved.

Click here to read samples and ordering information for the paperback and Kindle editions.


Shopper Technology Institute's Second Book,
New Directions in Shopper Technology
 
New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
 
Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry. 
   
Click here to read sample chapters and view ordering information for the paperback and Kindle editions.
 

 

Shopper Technology Institute Sponsoring Members 

 

PREMIUM MEMBERS

 

VideoMining
Video Mining
Precima
Loyalty One/Precima
                                   SAP.

 

CORPORATE MEMBERS                              ALLIANCE  PARTNERS

Clavis Insight                                                Saint Joseph's University 

Gladson                                                        Center for Advancing Retail & Technology

Inmar                                                            CPGmatters

IRI                                                                 GS1

Profitero                                                        VSN Strategies

ProLogic Retail Solutions  

Relational Solutions

                                                                                                    

                                              

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