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ShopperTech Update              June 15, 2016 - Volume 7, Number 6     

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In This Issue
DIGITAL SOLUTIONS: How to Optimize Online Product Content
STI WEBINAR: How Strong Is Your Brand at the Shelf?
CHANNELS: Today's Consumers Are Shopping from the Beach!
STI MARKET WATCH

 

STI Social Media Groups

 

Quick Links

 
DIGITAL SOLUTIONS
How to Optimize Online Product Content  

By Supriya Chaudhury

Do you spend a lot of time researching most purchase decisions? Have you ever spontaneously bought a car? Is it hard for you to buy a friend a birthday present? Your answers to these questions map to the type of decision maker you are.
  
According to renowned psychologist Bary Schwartz, there are two types of decision makers: Maximizers and Satisficers. The goal of Maximizers is to find the optimal solution to a problem. They may spend a lot of time exploring a wide range of options before (finally) settling on their choice. When shopping online, Maximizers may diligently read all the available online product content, sort through scores of user reviews, and compare prices for several different products before making a purchasing decision. For Maximizers, comparison shopping is a game of strategy.

Satisficers, on the other hand, are happy with an adequate solution
...
 
STI WEBINAR
                                        
How Strong Is Your Brand at the Shelf? 


The way shoppers interact with a brand in-store provides strong clues on brand loyalty and the competitive landscape of a category. With new at-shelf behavior analytics technology it is now possible to detect if brand purchase decisions are made at-shelf or prior to reaching the shelf.

Using this new visibility into shopping behavior, we can define and compute indices such as "brand stability" and "at-shelf win rate". We discuss how these exciting new metrics can be used by brand marketers to directly measure and optimize the impact of their marketing efforts.

Click on the screen below to view the recording:


And to view all the presentations from our May conference, click here.


CHANNELS
                                        
Today's Consumers Are Shopping 
From the Beach!

By Janet Dorenkott

Today's consumers can be shopping online, returning product at a store, filing a complaint from their home or researching products from a boat! The omnichannel is alive and well and manufacturers have to accommodate these realities.

Companies need to not only sell their product, but they need to attract, inform, convert and delight their customers! Addressing the omnichannel dilemma should be a top priority for consumer packaged goods (CPG) manufacturers. It brings a wide array of new challenges
...



 
MARKET WATCH
                                        
 
GROCERY STORIES BLOG 
 
Grocery Stories to Entertain & Inform
 
GroceryStories.com is an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more.

Recent stories include Learning to Love Ugly Vegetables, Welcome to Snack Nation, Buying Good Food Is a Challenge, and How Fresh Is Your Food?.

CLICK HERE to read these stories and subscribe.

 
STI PUBLICATIONS
 
Shopper Technology Institute's Latest Book,
The Little Book of Big Data, 
Has Just Been Published!

The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
issues involved.

Click here to read samples and ordering information for the paperback and Kindle editions.


Shopper Technology Institute's Second Book,
New Directions in Shopper Technology
 
New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
 
Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry. 
   
Click here to read sample chapters and view ordering information for the paperback and Kindle editions.
 

 

Shopper Technology Institute Sponsoring Members 

 

PREMIUM MEMBERS

 

VideoMining
Video Mining
Precima
Loyalty One/Precima
                                   SAP.

 

CORPORATE MEMBERS                              ALLIANCE  PARTNERS

Clavis Insight                                                Saint Joseph's University 

Gladson                                                        Center for Advancing Retail & Technology

Inmar                                                            CPGmatters

IRI                                                                 GS1

Profitero                                                        VSN Strategies

ProLogic Retail Solutions  

Relational Solutions