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ShopperTech Update              May 19, 2016 - Volume 7, Number 5     
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In This Issue
ECOMMERCE: How to Optimize Content on Amazon
STI WEBINAR: Using Analytically-Driven Pricing to Earn Customer Loyalty
RESEARCH: How America Pays in 2016
STI MARKET WATCH

 

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E COMMERCE
How to Optimize Content on Amazon  

By Ashley Hess

In today's fast-moving and fully-connected world of multiple screens, apps and social networks, it is becoming more difficult for consumer packaged goods marketers and brands to capture their consumers' attention, especially when it comes to digital retail. Millions of products are being sold online by thousands of retailers on hundreds of retail websites. The most popular for consumers, and perhaps the most daunting for brands, is Amazon. Why? Because although it provides consumers with the ability to search for and discover essentially any product they want, brands are easily lost in the crowded field of Amazon product offerings.

To win on Amazon, brands must approach the platform and the digital shelf strategically, using Amazon's algorithm and inherent searchability to their advantage. How?...
 
STI WEBINAR
                                        
Using Analytically-Driven Pricing 
To Earn Customer Loyalty 


Leading retailers are frequently pushing their focus on delivering low prices, but how important are low prices to shoppers? And is it possible to earn customer loyalty through low prices?

By applying advanced analytics to the challenge, it's possible to understand where prices matter and how retailers can make intelligent pricing decisions to earn customer loyalty. In this session from the recent Spring Virtual LEAD Marketing Conference, Precima shares findings from market research and real-world client case studies to address:
  • How important is price to retailers?
  • How important is price to shoppers?
  • How do leading retailers execute analytically driven pricing to earn customer loyalty?
Click on the screen below to view the recording:


And to hear all the presentations from our May conference, click here.


RESEARCH
                                        
How America Pays in 2016

Shoppers' use of a wide array of payments options - and their demand for others - is driving innovation in the payments category. What's more, the payment process while shopping has become increasingly important, and now ultimately influences perceptions of and loyalty to a brand.

Those were the key findings from a new research study from Blackhawk Network. The research, How America Pays in 2016, surveyed more than 1,000 Americans in March 2016 to examine how they pay today, their preferences for traditional and emerging payments tools, and the role payments play in their purchasing decisions.platform and the digital shelf strategically, using Amazon's algorithm and inherent searchability to their advantage. How? ...


 
MARKET WATCH
                                        
 
GROCERY STORIES BLOG 
 
Grocery Stories to Entertain & Inform
 
GroceryStories.com is an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more.

Recent stories include Welcome to Snack Nation, Buying Good Food Is a Challenge, and How Fresh Is Your Food?.

CLICK HERE to read these stories and subscribe.

 
STI PUBLICATIONS
 
Shopper Technology Institute's Latest Book,
The Little Book of Big Data, 
Has Just Been Published!

The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
issues involved.

Click here to read samples and ordering information for the paperback and Kindle editions.


Shopper Technology Institute's Second Book,
New Directions in Shopper Technology
 
New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
 
Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry. 
   
Click here to read sample chapters and view ordering information for the paperback and Kindle editions.
 

 

Shopper Technology Institute Sponsoring Members 

 

PREMIUM MEMBERS

 

VideoMining
Video Mining
Precima
Loyalty One/Precima
                                   SAP.

 

CORPORATE MEMBERS                              ALLIANCE  PARTNERS

Clavis Insight                                                Saint Joseph's University 

Gladson                                                        Center for Advancing Retail & Technology

Inmar                                                            CPGmatters

IRI                                                                 GS1

Profitero                                                        VSN Strategies

ProLogic Retail Solutions  

Relational Solutions