New STI Logo

ShopperTech Update             April  22, 2016 - Volume 7, Number 4     
Join Our Mailing List!
In This Issue
ANALYTICS: The Future of Advertising Campaign Measurement Is Here
EXPERT ANALYSIS: Reaching Out Digitally to Shoppers
DIGITAL SOLUTIONS: EMV Cards Still Not Usable at POS of Many Stores
STI MARKET WATCH

 

STI Social Media Groups

 LinkedIn Logo
  

 

 

  

Follow us on Twitter 

 

 

Quick Links



  
 
ANALYTICS
The Future of Advertising Campaign Measurement 
Is Here  

By Andrew Appel

In a time when a typical person is exposed to an average of 5,000 advertisements per day - compared to the 500 the average person viewed 30 years ago - retailers and advertisers realize the importance of cutting through the clutter and reaching shoppers in new and meaningful ways.
Today's "ad overload" presents many challenges for retailers, but also many opportunities. It's changing the shopper path to purchase. It's changing shopper sentiment toward advertising. To maximize the effectiveness of media on consumer behavior, marketers and advertisers must put an emphasis on linking marketing efforts - both media and retail - directly to sales lift...
 
STI's Virtual LEAD Marketing Conference 
                                        
Complimentary Registration for the 
May 4 Virtual LEAD Conference Now Open
Attend All Day (10:00 a.m. - 3:45 p.m. ET), 
Or Just Login for the Sessions That Interest You! 

STI's 9th LEAD Marketing Conference is a virtual event that features some of the industry's most knowledgeable experts speaking about Loyalty, Engagement, Analytics and Digital Applications.

Scheduled sessions include:
  • Digital Outperformance: Analytics-Driven Strategies for Retail's Fastest Growth Channel
  • How Strong Is Your Brand at Shelf? Tracking At-Shelf Brand Stability 
  • The End of Paper: The Fast Changing Landscape of CPG Promotion 
  • Competitive Data as a Competitive Differentiator 
  • Trade Planning Bill of Rights: The Right Approach for TPM/O & Integrated Business Planning Implementations
  • Using Analytically-Driven Pricing to Earn Customer Loyalty
  • The Art of Possible: Salesforce + TPM
For more information on the conference agenda, visit www.LEADMarketingConference.com

And to register to attend LEAD on a complimentary basis, click here.

 
EXPERT ANALYSIS
Analysis Magnifying Glass                                         
Reaching Out Digitally to Shoppers
   
Savvy retailers and brands realize that it is critical to connect digitally with shoppers today. But there is a right way and a wrong way to do so. Knowing the difference can mean success or failure. 

DISCUSSION QUESTION:
What mistakes do brands and grocers make when reaching out digitally to shoppers?

Here's what the experts have to say...

DIGITAL SOLUTIONS
                                        
EMV Cards Still Not Usable at POS 
Of Many Stores

By Bryce Austin

As of Oct. 1, 2015, point-of-sale systems in retail stores were supposed to be able to accept Europay Mastercard Visa (EMV) credit cards for payment at checkout. Prior to that date, the bank issuing the plastic took the loss in cases of fraudulent transactions. Now the onus is on the retailer when a counterfeit credit card is used at their stores' checkout lanes.

Merchants are not liable if they have upgraded their POS terminals to accept cards that have an embedded microchip - a small metal square on the front of the card that adds a higher level of security to the transaction when used in chip-enabled terminals.
 
As of today, not all grocery stores are ready...


 
MARKET WATCH
                                        
 
GROCERY STORIES BLOG 
 
Grocery Stories to Entertain & Inform
 
GroceryStories.com is an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more.

Recent stories include How Fresh Is Your Food?, What Are the Best New Products of the Year? and How Clean Is Your Supermarket?.

CLICK HERE to read these stories and subscribe.

 
STI PUBLICATIONS
 
Shopper Technology Institute's Latest Book,
The Little Book of Big Data, 
Has Just Been Published!

The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
issues involved.

Click here to read samples and ordering information for the paperback and Kindle editions.


Shopper Technology Institute's Second Book,
New Directions in Shopper Technology
 
New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
 
Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry. 
   
Click here to read sample chapters and view ordering information for the paperback and Kindle editions.
 

 

Shopper Technology Institute Sponsoring Members 

 

PREMIUM MEMBERS

 

VideoMining
Video Mining
Precima
Loyalty One/Precima
                                   SAP.

 

CORPORATE MEMBERS                              ALLIANCE  PARTNERS

Clavis Insight                                                Saint Joseph's University 

Gladson                                                        Center for Advancing Retail & Technology

Inmar                                                            CPGmatters

IRI                                                                 GS1

Profitero                                                        VSN Strategies

ProLogic Retail Solutions  

Relational Solutions

                                                                                                    

                                              

The Shopper Technology Institute | P.O. Box 470751 | Cleveland | OH | 44147