ShopperTech Update February 22, 2016 - Volume 7, Number 2

In This Issue

DIGITAL SOLUTIONS: 7 Trends to Help Brands Target the New Consumer

Virtual LEAD Marketing Conference: The Trick to Successfully Managing Trade Spend with Walmart

E-COMMERCE: Succeeding in Online Grocery

STI MARKET WATCH

STI Social Media Groups

Quick Links

Shopper Technology Institute website

LEAD Marketing Virtual Conference

CPGmatters Ezine

Digital Solutions

7 Trends to Help Brands Target the New Consumer

How will a shift toward more life-centric technology be realized in 2016?

To answer that question, brand consultancy Interbrand and Ready Set Rocket, a digital marketing agency, provided seven technology trends that forward-looking brands can take advantage of this year.

"Technology's tremendous evolution provides us with a unique opportunity to re-imagine the traditional work/life/family/leisure structures of our lives. Instead of trying to expertly juggle the pieces, more people are choosing to edit out the nonessential and design their environments and schedules to better support the pursuit of their passions," said Aaron Harvey, Partner and Executive Creative Director of Ready Set Rocket. "For brands that take the time to empathize deeply with their customers' priorities, this cultural shift presents a considerable opportunity to use technology that powers products and services that align with this lifestyle."

The trends that embody this theme include ...

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STI's Virtual LEAD Marketing Conference

The Trick to Successfully Managing

Trade Spend with Walmart

Most CPG manufacturers strive to gain shelf placement at Walmart. However, managing trade promotions with the retail giant known for focusing on Every Day Low Cost to drive Every Day Low Price requires a unique approach.

Discover the tricks long-time Walmart supplier Lotus Bakeries has utilized to successfully manage trade dollars with the country's leading retailer. This recording will also outline industry best practices and new technology tools that CPG manufacturers can utilize to plan more profitable activities with Walmart, plan around TIFs within the trade model, and show how deductions impact manufacturers selling to Walmart. Just click on the screen below to view the recording:

And click here to view all the recordings from our November 11th virtual conference.

eCommerce

Succeeding in Online Grocery

By Greg Konczyk

Being in the technology and market intelligence business, and devoted to CPG retailing, I always like to hear from actual shoppers to expand my perspective beyond the data I work with every day. Thanks to a recent holiday gathering, I started talking with a family member about online grocery shopping, one of my favorite subjects these days.

This person, who is both tech-savvy and a heavy online shopper, quickly and rather forcefully dismissed the concept of online grocery shopping, with statements such as...

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Market Watch

At-Shelf Sensors Reduce Out of Stocks: Study

Only 22% of Retailers Are EMV-Card Ready at Checkout: Report

GS1 US Expands Advisory Services Program

Beauty Shoppers Prefer Tech to People for Help in Stores

News America Marketing Partners with Linkable Networks

GROCERY STORIES BLOG

Grocery Stories to Entertain & Inform

GroceryStories.com is an off-beat blog about sightings and happenstance in the world of grocery shopping, plus entertaining grocery videos, our Grocery Trivia Quiz and more.

Recent stories include How Millennials Are Ruining Grocery Shopping, Ordering Groceries with Your Refrigerator, and Top Trends in Grocery Shopping for 2016.

CLICK HERE to read these stories and subscribe.

STI PUBLICATION

Shopper Technology Institute's Second Book,

New Directions in Shopper Technology

New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.

Click here to read sample chapters and view ordering information for the paperback and Kindle editions.

Shopper Technology Institute Sponsoring Members

PREMIUM MEMBERS

Video Mining

Loyalty One/Precima

SAP.

CORPORATE MEMBERS ALLIANCE PARTNERS

Clavis Insight Saint Joseph's University

Gladson Center for Advancing Retail & Technology

Inmar CPGmatters

IRI GS1

Profitero VSN Strategies

ProLogic Retail Solutions

Relational Solutions