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ShopperTech Update          January 15, 2016 - Volume 7, Number 1     
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In This Issue
DIGITAL SOLUTIONS: Will Samsung's 'Connected' Fridge Finally Succeed?
Virtual LEAD Marketing Conference: Loyalty Marketing: Leveraging Data for Growth and Shopper Engagement
PROMOTIONS: Digital Coupons Evolving to Reward Retailers
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Digital Solutions

Will Samsung's 'Connected' Fridge Finally Succeed?
 
By Supriya Chaudhury

Samsung significantly upped the ante in terms of web-enabled home appliances with its launch of the Family Hub Refrigerator at this month's Consumer Electronics Show in Las Vegas.

The Family Hub is the third "smart" refrigerator to be released by Samsung since 2012. The first two models failed to garner much interest from consumers, but with its massive 21.5-inch touchscreen panel, the Family Hub is a significant advance from its predecessors in terms of technology at least.

The Family Hub comes with a host of instant access apps including online shopping app Groceries by MasterCard, as well running a shared family calendar and the ability to connect with Samsung SmartThings-compatible home devices including a feed from your TV ...
 
STI's Virtual LEAD Marketing Conference 
                                        
Loyalty Marketing: Leveraging Data 
For Growth and Shopper Engagement

Director of CRM at Remke Markets, Pat Iasillo, shares the ways in which Remke uses its loyalty platform to capture and analyze shopper purchase data to drive sales growth and increase shopper engagement. Pat offers examples of how Remke utilizes its loyalty data to gain valuable insights into the buying habits of its shoppers.

Remke is able to identify specific categories of shoppers, including top shoppers, new shoppers, lapsed shoppers and category-specific shoppers. Pat discusses how he leverages the data to build personalized targeted offers for shoppers based on their past purchase behavior and how those promotions drive sales growth by providing relevant offers to shoppers based on their individual needs. Click on the screen below to view:Just click on the screen below to view the recording:




And click here to view all the recordings from our November 11th virtual conference.  
   
                

 
Promotions
Digital Coupons                                         
Digital Coupons Evolving to Reward Retailers
   
By Dan Kitrell

Innovative technology and shifting demographics are impacting how media are being consumed and how offers are being distributed.  However, the most desirable results are still achieved when the message is delivered while the shopper is receptive to the information, or better yet, while they are actively seeking information and making purchase decisions. 
 
Technology is making it possible to target specific shoppers with an individualized message or offer based on actual behavior. This may include delivering a brand advertisement to a shopper based on their current internet search or other online activity. Similarly, a retailer may deliver individualized offers based on a shopper's proximity to their store or past purchase behavior. 
 
How will these trends impact digital coupons in 2016 and beyond? ...
 
Market Watch 
                                        

 

GROCERY STORIES BLOG 

 

Grocery Stories to Entertain & Inform

 

GroceryStories.com is an off-beat blog about sightings and happenstance in the world of grocery shopping, plus entertaining grocery videos, our Grocery Trivia Quiz and more.

 

Recent stories include Ordering Groceries with Your Refrigerator, Top Trends in Grocery Shopping for 2016, and Which Grocery Brands Do Millennials Like the Most?


CLICK HERE to read these stories and subscribe.

 

 

STI PUBLICATION

 

Shopper Technology Institute's Second Book,

New Directions in Shopper Technology

 

New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

 

Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry. 

   

Click here to read sample chapters and view ordering information for the paperback and Kindle editions.

 

 

Shopper Technology Institute Sponsoring Members 

 

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Profitero                                                        VSN Strategies

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