ShopperTech Update December 21, 2015 - Volume 6, Number 14

In This Issue

eCOMMERCE: What Every CPG E-Commerce Strategy Needs

Virtual LEAD Marketing Conference: Revolutionizing Trade Management with Customer Business Planning

PROMOTIONS: Creating Success in a Growth Economy

STI MARKET WATCH

STI Social Media Groups

Quick Links

Shopper Technology Institute website

LEAD Marketing Virtual Conference

CPGmatters Ezine

eCommerce

What Every CPG

E-Commerce Strategy Needs

By Sam Gagliardi

With the rise of online shopping, consumer purchase habits are changing at a breakneck speed. Not since the invention of the automobile, and the freedom it gave consumers to shop in farther-away places, have American consumers adjusted their buying behavior so drastically.

Check out these facts from eMarketer...

read entire story

STI's Virtual LEAD Marketing Conference

Revolutionizing Trade Management

With Customer Business Planning

Given the current state of the economy and the accelerating evolution of shopper behavior, marketers must focus on using promotions to achieve overall brand objectives and not be overly concerned with fluctuations in redemption. As consumers are feeling less economic pressure, they are demonstrating a diminished desire to work for deals. That means we're going to have to work smarter to meet shopper demand, optimize promotion spend and capture greatest-possible return on investment.

There are challenges, yes. But, there are also strategies immediately applicable for building brand in today's marketplace. Just click on the screen below to view the recording:

And click here to view all the recordings from our November 11th virtual conference.

Promotions

Creating Success in a Growth Economy

By John Ross

Given the current state of the economy and the accelerating evolution of shopper behavior, marketers must focus on using promotions to achieve overall brand objectives and not be overly concerned with fluctuations in redemption. As consumers are feeling less economic pressure, they are demonstrating a diminished desire to work for deals. That means we're going to have to work smarter to meet shopper demand, optimize promotion spend and capture greatest-possible return on investment.

There are challenges, yes. But, there are also strategies immediately applicable for building brand in today's marketplace...

read entire story

Market Watch

'Surprise and Delight' Dramatically Boosts Brand Image: LoyaltyOne Survey

ProLogic Publishes White Paper on Advanced Loyalty Marketing Techniques

Clavis Insight Launches Advanced Amazon Analytics

Enjoy Life Engages Millennials with Appropriate Apps

Most Shoppers Want to Use Mobile Pay during Holidays: Survey

GROCERY STORIES BLOG

Grocery Stories to Entertain & Inform

GroceryStories.com is an off-beat blog about sightings and happenstance in the world of grocery shopping, plus entertaining grocery videos, our Grocery Trivia Quiz and more.

Recent stories include Which Grocery Brands Do Millennials Like the Most?, Coming Soon: Genetically Altered Salmon and In Search of Authentic Italian Food.

CLICK HERE to read these stories and subscribe.

STI PUBLICATION

Shopper Technology Institute's Second Book,

New Directions in Shopper Technology

New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.

Click here to read sample chapters and view ordering information for the paperback and Kindle editions.

Shopper Technology Institute Sponsoring Members

PREMIUM MEMBERS