ShopperTech Update November 24, 2015 - Volume 6, Number 13

In This Issue

LOYALTY MARKETING: Four Metrics to Measure the Success of a Loyalty Program

STI's Virtual LEAD Marketing Conference: Plan for Growth: Digital Imperatives for 2016

DIGITAL SOLUTIONS: Product Info, Images Key to Digital Success

STI MARKET WATCH

STI Social Media Groups

Quick Links

Shopper Technology Institute website

LEAD Marketing Virtual Conference

CPGmatters Ezine

Loyalty Marketing

Four Metrics to Measure the Success of a Loyalty Program

How does a retailer collect data on a customer-specific basis? In order to collect purchase data on each customer, a retailer needs to have a mechanism by which shoppers identify themselves as they check out.

The most common means of shopper identification is via a loyalty or rewards card that the shopper or cashier inputs into the point-of-sale (POS) system. Some retailers choose not to use a physical card and instead opt for a personal ID number such as telephone number.

It's important to note that when considering a loyalty or CRM program that it's not about the card. It's about collecting, analyzing and acting on customer-specific data. Most retailers partner with a loyalty marketing provider to integrate a customer identification process into their POS system.

Once the retailer has collected the data, what are the most salient metrics to measure the success of a loyalty marketing or CRM program?...

read entire story

STI's Virtual LEAD Marketing Conference

Plan for Growth: Digital Imperatives for 2016

With ecommerce projected to account for as much as 50% of total CPG growth over the next five years and digital influencing 64% of all retail sales, retailers and brands need new strategies and capabilities to capture their fair share. Learn where leaders are investing now to position for growth next year and beyond.

Watch the recording of the opening session from our recent virtual LEAD Marketing Conference in which Keith Anderson, VP, Strategy & Insight for Profitero explores this topic. Just click on the screen below to view the recording.

And click here to view all the recordings from our November 11th virtual conference.

Digital Solutions

Product Info, Images Key to Digital Success

By Susan Sentell

From offers pinged to smartphones to holographic displays in aisles, the digital world has added a new dimension to the brick-and-mortar experience. While some of the emerging technologies, such as beacons and Google Glass, create a lot of excitement in our space, they also serve as a reminder of what shoppers expect today: product information.

Before, during and after their shopping trips, consumers want access to product details, including price, nutrition facts and ingredients. Whether they are in the store, on the retailer's mobile app or on the retailer's website, they expect that information to be seamless, consistent and readily available. That information becomes more critical as grocers pursue e-commerce and roll out BOPIS, home delivery and/or delivery partner (for example, Instacart) e-commerce models...

read entire story

Market Watch

Food Industry Study Focuses on Out-of-Stock Sensors

VideoMining Hires President/CEO, Moves Headquarters

Shoppers Skeptical of Data Privacy Initiatives: Study

Two of Three Retailers to Replace Outdated Merchandise Planning Systems

Bristol Farms Deploys Solution for Food Safety Compliance

H-E-B Launches Online Store Offering National Brands, Private Label

GROCERY STORIES BLOG

Grocery Stories to Entertain & Inform

GroceryStories.com is an off-beat blog about sightings and happenstance in the world of grocery shopping, plus entertaining grocery videos, our Grocery Trivia Quiz and more.

Recent stories include Coming Soon: Genetically Altered Salmon, In Search of Authentic Italian Food and Which Grocery Brands Are Most Popular?

CLICK HERE to read these stories and subscribe.

STI PUBLICATION

Shopper Technology Institute's Second Book,

New Directions in Shopper Technology

New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.

Click here to read sample chapters and view ordering information for the paperback and Kindle editions.

Shopper Technology Institute Sponsoring Members

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