ShopperTech Update October 21, 2015 - Volume 6, Number 12

In This Issue

LOYALTY MARKETING: Loyalty Marketing Metrics: Quantifying Shopper Value

PROMOTIONS: Firing across the Synapse

STI's Virtual LEAD Marketing Conference

DIGITAL SOLUTIONS: Five Ways CPGs Can Improve their Digital Marketing to Hispanic Shoppers

STI MARKET WATCH

STI Social Media Groups

Quick Links

Shopper Technology Institute website

LEAD Marketing Virtual Conference

CPGmatters Ezine

Loyalty Marketing

Loyalty Marketing Metrics: Quantifying Shopper Value

During the past several years, supermarket loyalty programs have benefited retailers by providing them with meaningful data about their shoppers and their purchase habits. In the past, retailers measured the performance of their business mainly by product category, but the emergence of loyalty marketing programs has enabled retailers to also track their business using metrics based on shopper information. Savvy retailers are using this information to provide targeted personalized offers to better engage their shoppers and to increase their purchases.

The ability to capture and analyze data on a shopper-level basis opens up a broad spectrum of analysis that supermarket retailers can use to grow their business.

Grocers can measure activity by shopper, response to promotions by shopper and profitability by shopper. Furthermore, retailers can identify their top shoppers

and potential top shoppers and design promotions to cater to the needs and wants of these shoppers...

read entire story

Promotions

Firing across the Synapse

By John Ross

Even as the interdependence between shopper marketing and brand marketing increases, deltas remain between the disciplines that must be bridged in order for marketers to create the omni-channel experience that shoppers have come to expect - and are increasingly responsive to. Therefore, promotion strategies must be employed that complement independent initiatives, help meet shared business goals and make the most of ever-constricting budgets. Digital promotions represent just such a strategy - effective in building brand, influencing shoppers throughout the path to purchase and moving product from shelf to cart. And, doing so with easily measured effectiveness and quickly discernible ROI...

read entire story

STI's Virtual LEAD Marketing Conference

Registration Now Open for November 11
Fall Virtual Marketing Conference

Registration is now open for the only virtual Conference for Retailers and Manufacturers covering all aspects of Loyalty, Engagement, Analytics & Digital Applications.

Produced by the Shopper Technology Institute and CPGmatters, the LEAD Marketing Conference allows 500 Industry Professionals to take part without spending time away from the office or incurring travel expenses, as they can attend the conference from the comfort of their office or home via steaming audio/visual.

Attend all day (from 10:00 a.m.-3:45 p.m. ET) on a complimentary basis, or just log in for the sessions that interest you. Even if you're unable to attend live, register and receive links to presentation recordings and PowerPoints.

Sessions for our eighth Virtual LEAD Conference feature insights from top manufacturers, retailers and solution providers. Topics include:

* Plan for Growth: Digital Imperatives for 2016

* The Trick to Successfully Managing Trade Spend with Walmart

* Leveraging Data to Drive Growth and Shopper Engagement

* The Store Digital Twin: A Seamless Retail Experience

* Revolutionizing Trade Management with Customer Business Planning

* Leveraging the Power of Virtual Research to Create Shopper Decision Trees

* Sales Planning Challenge: Can it Be Done in Two Months?

To get more information about the sessions click here, and click here to register.

Digital Solutions

Five Ways CPGs Can Improve their
Digital Marketing to Hispanic Shoppers

By Terry Soto

When it comes to using digital merchandising to attract and serve the growing US Hispanic population, there's a lot of room for growth. Making the effort could reward consumer packaged goods (CPG) manufacturers with significant sales increases.

Consider the following for how manufacturers can improve their digital merchandising efforts with this important group...

read entire story

Market Watch

Seventh Annual C-Store MegaStudy Adds New Retailers, Analytics

Millennials to Brands: Make Loyalty Programs Fun, Save Us Some Money

IRI Leverages "Research Now" Panel

Clavis Insight Receives $20 Million Growth Equity Investment

Shoppers Warming Up to Online Grocery Shopping: Study

GROCERY STORIES BLOG

Grocery Stories to Entertain & Inform

GroceryStories.com is an off-beat blog about sightings and happenstance in the world of grocery shopping, plus entertaining grocery videos, our Grocery Trivia Quiz and more.

Recent stories include Eggs Ain't What They Used to Be,Are Robots Coming to Your Supermarket? and Attention All Shoplifters!.

CLICK HERE to read these stories and subscribe.

STI PUBLICATION

Shopper Technology Institute's Second Book,

New Directions in Shopper Technology

New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.

Click here to read sample chapters and view ordering information for the paperback and Kindle editions.

Shopper Technology Institute Sponsoring Members

PREMIUM MEMBERS