ShopperTech Update August 27, 2015 - Volume 6, Number 10

In This Issue

DIGITAL SOLUTIONS: How Can Brands Be Better Partnrs to Retailers Online?

STI WEBINAR: What's Wrong with CPG?

SOCIAL MEDIA: The Keys to Customer Engagement in a Social Media World

STI MARKET WATCH

STI Social Media Groups

Quick Links

Shopper Technology Institute website

LEAD Marketing Virtual Conference

CPGmatters Ezine

Digital Solutions

How Can Brands Be Better Partners to Retailers Online?

By Cynthia Stephens

The times, they are a changin'. Today's relationships between CPG companies and retailers are now often characterized by a new dynamic: A working partnership, as opposed to the strict vendor/buyer model of the past. How can your organizations forge the best partnerships, and capitalize on this important transformation?

There are some big changes afoot in the online retail industry, one of which is the nature of the relationships that CPG companies and retailers have with each other. Increasingly, brands and retailers are treating each other as partners - as equals in a symbiotic relationship - rather than conducting business as usual in their typical seller/buyer roles.

What does this new type of relationship look like?...

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STI Webinar

What's Wrong with CPG?

** Special Recording from the May 13

Virtual LEAD Marketing Conference **

Industry pundits point to multiple factors that are accounting for the historically sluggish growth in the CPG industry: migration to online shopping or natural food outlets, cautious consumers, and excessive focus on price promotions.

Are those explanations accurate? Dr. Kurt Jetta, CEO and Founder of the TABS Group, will review research derived from their own work, as well as third party sources, that repudiates each of these flawed conventions and identifies the real reason why the CPG industry is suffering such sluggish sales growth.

Click on the screen below to play the video:

And to view all the presentations from the Spring 2015 virtual LEAD Marketing Conference, click here.

Social Media

The Keys to Customer Engagement in a
Social Media World

By Duane Lyons

Unstructured customer data has been a kind of siren call to major companies, especially those in consumer packaged goods (CPG) and retail. Organizations have been struggling to leverage content from call notes, e-mails, audio files and other unstructured data sources for ages. The goal has always been robust, reliable customer profiles. The fullest profile - or most accurate truth - about a customer requires understanding data from all these sources. Marketers were on the quest for 360-degree customer views even before social media came along. However, in this new age of social media, the growth of available customer data has exploded.

Consumer insight drives brand positioning, pricing, product and service offerings, and customer experience execution. Personalized customer engagement leads to new customers, new revenues and improved margins. Manufacturers with the most complete understanding of their customers gain the greatest business transformation. So, how can CPG and retail firms heed the call to "know thy customer"? ...

read entire story

Market Watch

Latest Upgrade for Trade Promotion Management Retail Solution

First POS-Based Tracking Service for On-Premise Marketplace Debuts

One-Hour Grocery Delivery Service Launches in Indianapolis

Lowes Foods Debuts eCommerce Platform

Retailers to Increase Focus on Loyalty Programs: Survey

STI PUBLICATION

Shopper Technology Institute's Second Book,

New Directions in Shopper Technology

New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.

Click here to read sample chapters and view ordering information for the paperback and Kindle editions.

GROCERY STORIES BLOG

Grocery Stories to Entertain & Inform

GroceryStories.com is an off-beat blog about sightings and happenstance in the world of grocery shopping, plus entertaining grocery videos, our Grocery Trivia Quiz and more.

Recent stories include Sizing Up Supercenters, We Are What We Eat, and Will Drones Deliver Your Groceries?

CLICK HERE to read these stories and subscribe.

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