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ShopperTech Update                June 25, 2015 - Volume 6, Number 8 
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In This Issue
CHANNELS: Five Ways to Activate Customers and Categories
eCommerce: Shoppers Look for Images on CPG Product Pages Online
STI WEBINAR: 2015 Loyalty Update: Big Numbers, Big Hurdles
DIGITAL SOLUTIONS: Digital Contexts Recast Emotional Interaction with Brands
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Channels 

                                          

Five Ways to Activate Customers and Categories

 

By Brad Shelton

 

Let's face it. Competition in the retail space continues to get fiercer. Whether it is a battle over pricing and promotion, online versus offline strategies, or the increasingly complicated shopper journey, major retailers wrestle every day with how to stay a few steps ahead of their competitors while serving up an unmatched customer experience.

 

Here are the five ways to ensure that retailers can not only compete more effectively but also win - with their customers, their partners and the marketplace...

   

 

 

read entire story

 

eCommerce 

               

Shoppers Look for Images

On CPG Product Pages Online

 

By Ryan Jepson

 

Before they read, shoppers look. This makes thorough product-detail content that much more important, as shoppers may be likely to base decisions on what they find on those product pages.  

 

A study published in 2015, which analyzed the eye movements of online grocery shoppers, revealed that shoppers tend to pay closer attention to product pictures and titles than to information on promotions and even product prices...  

 

read entire story

 

STI Webinar

                      

2015 Loyalty Update:  

Big Numbers, Big Hurdles

 

** Special Recording from the May 13 Virtual

LEAD Marketing Conference **


Join LoyaltyOne's Research Director Jeff Berry as he shares the latest statistics and implications across traditional and emerging industries, from travel to daily deal sites. In one information-packed hour, we'll answer today's hottest marketing questions including:
How many loyalty programs does the average household belong to and participate in?  

  • What are the total memberships of U.S. and Canadian loyalty programs, and how do they compare to previous years?
  • Winners and losers - which loyalty sectors are on the rise and which are declining?
  • What are the leading trends in Canadian loyalty? How do U.S. and Canadian data compare?
  • How can marketers use the Loyalty Census findings to increase customer engagement and improve loyalty?

Click on the screen below to play the video:

 

 
  
And to view all the presentations from the Spring 2015 virtual LEAD Marketing Conference, click here.
  

 

Digital Solutions 

                                        

Digital Contexts Recast Emotional Interaction 

With Brands  

 

By Liz Crawford

 

How do digital contexts recast shoppers' perception of and emotional interaction with brands?
 
Grocery shoppers are becoming trained to hunt for their favorite brand coupons in the pre-shop phase. The coupons aren't driving the list (as in the past); instead the list is driving the coupons.

The implication (and the evidence) is that these pre-shop downloaded coupons are rewarding current users at as high as 85% brand-user redemption rather than persuading switchers or recruiting new users.  

That means that true pre-shop consideration - that is, considering buying a new brand or switching - is moving outside of the pre-shop coupon hunt to another media platform. We have evidence to show that at least some consideration is coming from social media ... 

 

 

 

 

 

Market Watch

 

 

STI PUBLICATION

 

Shopper Technology Institute's Second Book,

New Directions in Shopper Technology

 

New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

 

Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.
 

Click here to read sample chapters and view ordering information for the paperback and Kindle editions.

 

  

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