ShopperTech Update April 26, 2015 - Volume 6, Issue 6

In This Issue

DIGITAL SOLUTIONS: Digital Process Remains Challenging for Retailers

SHOPPER MARKETING: All-Star Speakers to Headline Virtual LEAD Marketing Conference

EXPERT ANALYSIS:What Is the Future of Digital Engagement with Shoppers?

PROMOTIONS: Key Coupon Trends from Q1 2015

STI MARKET WATCH

STI Social Media Groups

Quick Links

Shopper Technology Institute website

LEAD Marketing Virtual Conference

CPGmatters Ezine

Digital Solutions

Digital Remains Challenging for Grocers

By Graeme McVie

Retailers have taken some tentative first steps with digital technologies and are continuing to feel their way forward. While a retailer's digital platforms or services do provide some benefits to the shopper, they have not progressed to the fullest extent possible. For example, retailer emails tend to deliver mass marketing messages in direct marketing mediums, frequently referencing nothing more than the standard weekly ad.

It's common for grocery retailers to have websites. However, they are not quite in the league of Amazon, and could be strengthened with their recommendations based on past shopping history or based on other "like-minded" customers. And while a number of retailers have deployed smartphone apps, these apps have generally focused on basic functionality and tend to fall short in terms of personalized, relevant communications....

read entire story

Shopper Marketing

All-Star Speakers to Headline

Virtual LEAD Marketing Conference

Shopper behavior, virtual technology, eCommerce, and Big Data are among the critical topics that will be presented May 13 at the virtual LEAD Marketing Conference with its focus on Loyalty, Engagement, Analytics and Digital. Registration is complimentary for all CPG industry professionals.

Here is a sampling of speakers and presentations scheduled for the seventh LEAD event co-sponsored by the Shopper Technology Institute (STI) and CPGmatter.com...

read entire story

Expert Analysis

What Is the Future of Digital Engagement with Shoppers?

Digital technologies and related tactics can create a more engaging grocery shopping experience. More shoppers are using smartphones in store for convenience (checking a prepared shopping list), discounts (coupons) and for information (nutrition). Meanwhile, beacons and retailer apps are engaging shoppers, while Apple Watch and Google Glass poised to change grocery shopping even more.

DISCUSSION QUESTIONS:

What is the future for digital engagement in grocery stores in terms of retailer involvement, shopper interest and new technologies? How important is digital engagement for Millennial shoppers?

Here's what the experts have to say...

read entire story

Promotions

Key Coupon Trends from Q1 2015

More than 660 million coupons were redeemed in the first quarter of 2015, according to data and trends analysis by Inmar, a company that operates intelligent commerce networks. Free-Standing Inserts (FSIs) still dominated distribution and redemption, while digital and load-to-card offers gained ground.

Redeemed coupons included offers for both food and non-food items and were distributed digitally as well as through traditional paper methods. While distribution remained steady and redemption declined slightly from 2014, industry activity remains higher than pre-recession levels due at least in part to the continued notable rise of digital offers...

read entire story

Market Watch

Shoppers Increase Daily Use of Technology: Study

Meijer Offers Online Ordering and Drive-Thru Convenience

CPG Brands Get Boost from SpartanNash's yes Rewards Program

Report: Online U.S. Pet Product Sales at $2 Billion

STI PUBLICATION

Shopper Technology Institute's Second Book,

New Directions in Shopper Technology

New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.

Click here to read sample chapters and view ordering information for the paperback and Kindle editions.

Shopper Technology Institute Sponsoring Members

PREMIUM MEMBERS