ShopperTech Update March 26, 2015 - Volume 6, Issue 5

In This Issue

ANALYTICS: Omnichannel Needs OmniSmart Thinking

EXPERT ANALYSIS:Will Digital Technology Enhance In-Store Shopping?

DIGITAL SOLUTIONS: Gauging the Future of Digital Innovations

STI MARKET WATCH

STI Social Media Groups

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LEAD Marketing Virtual Conference

CPGmatters Ezine

Analytics

Omnichannel Needs OmniSmart Thinking

By Janet Dorenkott

Addressing the omnichannel dilemma should be a top priority for CPG manufacturers. The omnichannel brings with it a wide array of new challenges. It's time for retailers and manufacturers to get OmniSmart about attracting, converting and delighting customers!

The omnichannel is not just the "channel" a customer makes their purchase through. It is the full consumer experience. Too many people confuse Multi-channel with OmniChannel and therefore ignore new challenges.

Unfortunately, most high level management are from an older generation. Most have very little understanding of social media....

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Expert Analysis

Will Digital Technology Enhance

In-Store Shopping?

Digital innovation is emerging in grocery stores. For example: Marsh Supermarkets will launch the first-ever Apple Watch-iBeacon experience this spring as part of a bigger commitment to enabling in-store engagement via mobile devices.Tesco in the UK is the first grocer to launch a basic version of its shopping app for Google's Glass eyewear. Save Mart Supermarkets is increasing its options for mobile payment at checkout with the debut of Apple Pay in all of its 217 stores.

DISCUSSION QUESTIONS:

Which of these digital innovations will be most successful? Why will some fail? Will these innovations be a competitive advantage for grocers? Which demographic groups will embrace these innovative ways to enhance grocery shopping?

Here's what the experts have to say...

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Digital Solutions

Gauging the Future of Digital Innovations

By Randy Evins

The most successful digital innovations will revolve around real-time retail. By tapping into Big Data, grocers can personalize the shopping experience and better connect customized offers with shopper behaviors or actual purchase history. Between 2010 and 2012, interest in online coupons surged from 15 to 47 percent, indicating that shoppers are actively looking for discounts. A 2013 Retail Feedback Group survey also indicated that 76 percent of grocery shoppers were likely to use their smartphone for digital coupons.

With the deployment of beacons, grocers can offer discounts at the "point-of-decision." And when implemented correctly, beacons can even push offers tied to a shopper's loyalty data or history.

We're also seeing grocers approach the relationship with shoppers from an omnichannel perspective. Each interaction a shopper has with a grocer - whether online or through the POS - can be tracked. The data can be used to improve the relationship...

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Market Watch

AFS Technologies Unveils Cloud-Based Retail Execution Platform for Consumer Goods' Mobile Sales Force

Inmar Analytics Forum Set April 7-9 in Winston-Salem, N.C.

Analytics Veteran Joins VideoMining to Lead Product Management

L'Oreal Enhances Mobile Technology with New Partner

NRF Advises Congress on Solutions to Cybersecurity Threats

Natural Grocers Tabs Instacart for Online Grocery in Denver

Roche Bros. Offers Online Tool to Shop for Recipe Ingredients

GS1 US Survey: Trading partners Embrace RFID to Enhance Inventory Visibility

STI PUBLICATION

Shopper Technology Institute's Second Book,

New Directions in Shopper Technology

New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.

Click here to read sample chapters and view ordering information for the paperback and Kindle editions.

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