ShopperTech Update March 5, 2015 - Volume 6, Issue 4

In This Issue

ANALYTICS: Predictive Analytics Offers Retailers True Competitive Advantage

EXPERT ANALYSIS: Online Grocery Sales on Pace for Strong Growth

eCOMMERCE: Are Coupons Being Cut Out of the Online Grocery Business?

STI MARKET WATCH

STI Social Media Groups

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Analytics

Predictive Analytics Offers Retailers

True Competitive Advantage

By John Ross

With price competitiveness increasing, center-store challenges continuing, and shopper demands and preferences constantly shifting, predicative analytics is essential to retailers for establishing a sustainable competitive advantage. In order to anticipate and respond to these marketplace challenges (and others), retailers must integrate this data-driven function into their Marketing and Sales operations or risk losing precious, hard-earned share.

Today, most retailers are not currently using predictive analytics...

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Expert Analysis

Online Grocery Sales on Pace

For Strong Growth

Researchers and technologists believe grocery represents

one of the largest untapped markets for e-commerce, as less than 1% of the industry's $600 billion in sales takes place online. Research from BI Intelligence indicates that online grocery sales could grow by 21% annually through 2018. Competition is heating up between pure plays and supermarket retailers entering this space.

DISCUSSION QUESTIONS:

Which demographic group is most likely to use online grocery shopping the most? How can grocers best meet the expectations of these shoppers? What process should grocers use in determining which online grocery service to deploy, and what attributes are most important?

Here's what the experts have to say...

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eCommerce

Are Coupons Being Cut Out of the Online Grocery Business?

By Jonathan Treiber

Consumer packages goods (CPG)) manufacturers currently distribute more than $300 billion in paper coupons with more than

$3 billion of those coupons being redeemed in physical stores. Hardly any of these coupons are redeemed online, even though consumer shopping behavior continues to shift to digital channels. This is especially true for online and mobile grocery commerce. While these platforms are gaining in popularity among consumers looking for convenience and assortment, coupon and promotion efforts have been slow to adapt to this space. As a result, many retailers and manufacturers are overlooking an opportunity to market to this growing category....

read entire story

Market Watch

U.S. Customer Loyalty Program Memberships Top Three Billion: COLLOQUY

New Mobile Solution to Simplify DSD

GS1 US Publishes National Data Quality Program Framework

Retail CIOs List Data Security, Omnichannel Initiatives as Top Priorities

CP Companies' Data Security Practices Lag Expectations

Mobile Consumers Prefer NFC Technology

Retail Study More Retailers Plan to Expand Mobile Services in Store: Survey

IRI Forms Alliance with Kline & Company

STI PUBLICATION

Shopper Technology Institute's Second Book,

New Directions in Shopper Technology

New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.

Click here to read sample chapters and view ordering information for the paperback and Kindle editions.

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