ShopperTech Update January 30, 2015 - Volume 6, Issue 2

In This Issue

DIGITAL SOLUTIONS: GS1 US Aims to Ramp up Retail Grocery Initiative

EXPERT ANALYSIS: Perceptions Vary among Users of Grocery Apps

PROMOTIONS: Redemption of Digital Load-to-Card Coupons Doubles

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Digital Solutions

GS1 US Aims to Ramp up Retail Grocery Initiative

In 2015

Seven months after launching its Retail Grocery Initiative, GS1 US begins 2015 with plans to move the program forward with the increased help of product manufacturers, retailers and solution providers. This collaborative industry effort aims to improve digital product information, supply chain visibility, and operational efficiencies. It relies on adopting and implementing GS1 Standards, the most widely used supply chain standards in the world.

GS1 US, a member of the global information standards organization GS1, brings the industry stakeholders together to solve problems. The major organizations involved in the initiative include such retailers such as Wegmans and Publix; CPGs (Coca-Cola and Kraft); solution providers (Gladson and Clavis Insight); and trade associations (Grocery Manufacturers Association and Food Marketing Institute), among others. "We anticipate this year to be a pivotal year in shaping the future of the retail grocery industry," says Angela Fernandez, vice president of retail grocery and foodservice, GS1 US.

The Retail Grocery Initiative will focus on three areas...

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Expert Analysis

Perceptions Vary among Users of Grocery Apps

A new study has found that the more active a grocery shopper is with social media, the less likely it is that shopper will use a retailer's app in a store The study, from the Food Marketing Institute (FMI) and Saint Joseph's University, also found that shoppers with large grocery expenditures were most active in using grocery apps. The study found a need for simplification and customization in grocers' approaches to customer digital engagement.

DISCUSSION QUESTIONS:

Are you surprised at the study's findings? What are the implications for grocery retailers? Will the ability to deploy an engaging app decide winners and losers in the marketplace?

Here's what the experts have to say...

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Promotions

Redemption of Digital Load-to-Card Coupons Doubles

Free-Standing Inserts (FSIs) still dominate couponing. But digital and electronic coupons are becoming more of a factor in distribution and redemption.

Here are some highlights from a report from Inmar on 2014 coupon trends:

Electronic coupons at checkout and print-at-home coupons accounted for 7.3 percent and 3.5 percent of redemption respectively.
Digital paperless Load-to-Card (L2C) coupons doubled their share of overall redemption to 1.8 percent.

L2C offers posted their fifth consecutive year of growth in redemption...

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Market Watch

Marsh Supermarkets Launches iBeacon for Smartphones, Apple Watch

JICC Urges Retailers to Prepare for End of UPC Barcodes on Coupons

Tesco Launches Google Glass Enabled Service

Lunds and Byerly's Enhance Mobile App

Profitero Launches Comprehensive Product Benchmarking Reports for Amazon

Save Mart Supermarkets Now Accepts Apple Pay at Checkout

AFS Technologies Voted 'Best in Class' in Five Categories

STI PUBLICATION

Shopper Technology Institute's Second Book,

New Directions in Shopper Technology

New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.

Click here to read sample chapters and view ordering information for the paperback and Kindle editions.

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