ShopperTech Update January 8, 2015 - Volume 6, Issue 1

In This Issue

LOYALTY MARKETING: In Defense of Card-Based Loyalty Programs

LEAD Webinar: Joint Business Planning & Maximizing Trade Spend ROI

DIGITAL SOLUTIONS: 'Shopping Technology Is Exploding'

STI MARKET WATCH

STI Social Media Groups

Quick Links

Shopper Technology Institute website

LEAD Marketing Virtual Conference

CPGmatters Ezine

Loyalty Marketing

In Defense of

Card-Based

Loyalty Programs

By Graeme McVie

Some grocery retailers such as Albertsons, Jewel-Osco, Pathmark and others recently discontinued their frequent shopper loyalty programs. While retailers should always be looking at the return they're generating from their investments, the value generated from a shopper loyalty program is only partly linked to the benefits delivered. The more critical element of these programs is the use of data to better understand and satisfy shopper needs across the organization.

The issue is a large number of retailers use the data from loyalty programs to primarily drive only their program. This significantly limits the retailer's ability to deliver a positive ROI as the data is only being used in one decision-making area of the company...

read entire story

LEAD Marketng Conference

Joint Business Planning &

Maximizing Trade Spend ROI

Special Recording from the November 12

Virtual LEAD Marketing Conference

JBP (Joint Business Planning) between retailers and CPG Manufacturers requires a high level commitment from all parties. By providing more value to your retailers, you earn greater status. This session explains how to accomplish that. Positioning for JBP sessions requires manufacturers to show retailers what's profitable for them as well as for their own internal organization so they can determine a short and long term plan for mutual success.

Increased raw materials and shipping costs have forced companies to make cuts in manufacturing costs as well as resources. The next biggest area of spend is Trade Marketing. Understanding what promotions are working for both the retailer as well as for CPG has become more critical than ever. Learn how streamlining trade marketing will produce fast value for both manufacturers and retailers, and can help spearhead JBP.

Click on the screen at below to play the recording of his presentation from our recent virtual event..

...and visit the LEAD Marketing Conference Website to see all the sessions from our Fall conference.

Digital Solutions

'Shopping Technology Is Exploding'

Shopping apps are abundant. Some would even argue apps are too abundant and present so many options and functions that shoppers are overwhelmed with choice. Apps with "geo-fencing" capabilities like Shop Kick (www.shopkick) and Ping4 (www.ping4.com) alert shoppers when they are in geographic proximity of the store. Still other Apps, like Aisle 411 (www.aisle411.com) use iBeacon� or similar technology to sense the shopper is in a particular area or standing in front of a certain display in the store. Still, others are focusing on the collection of deals across many stores. Couple that with every major retailer having their own proprietary app, each with their own version of loyalty points or rewards.

New technology adaptation is also changing the shopper and their expectations...

read entire story

Market Watch

Inmar to Manage Price Chopper Digital Coupon Program

New Opportunities in Omnichannel for CP Companies: SAP Survey

Gladson's e-Commerce Database Reaches Milestone

IRI Launches 'Platinum' Line of Solutions Powered by Shopper Data

Perceptions Vary among Grocery App Users

U.K. Grocery Shoppers Keen to Embrace Wearable Tech: IGD

STI PUBLICATION

Shopper Technology Institute's Second Book,

New Directions in Shopper Technology

New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.

Click here to read sample chapters and view ordering information for the paperback and Kindle editions.

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