ShopperTech Update July 24, 2014 - Volume 5, Issue 10

In This Issue

DIGITAL SOLUTIONS: Where's the ROI for Social Media?

CHANNELS: Four Components that Drive a Omni-Channel Strategy

SHOPPER MARKETING: Keys to Successful Manufacturer and Retailer Collaboration

STI MARKET WATCH

STI Social Media Groups

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Shopper Technology Institute website

LEAD Marketing Conference

CPGmatters Ezine

Shopper Marketing

Where's the ROI

For Social Media?

By James Tenser

An Instant Poll on the home page of CPGmatters.com sheds some light on an important part of social media evaluation; namely, ROI. Every CPG company of consequence has a social media strategy nowadays. So do marketers think social media is a success?

Not really, say nearly nine of ten executives who took part in the poll. Only 12% say that social media is a success in CPG. Three of fourrespondents say concern over ROI is holding back success:

There is not enough ROI so far to be a success (19%)
It is very difficult to measure ROI at this time (56%).

Meanwhile, 12% say it's too early to determine the success of social media in CPG...

read entire story

Channels

Four Components that Drive an Omni-Channel Strategy

Omni-channel retailing provides customers with a consistent research, shopping, purchasing and fulfillment experience regardless of channel. It lies at the heart of many retailer transformation efforts. Additionally, mobile shopping, same-day delivery, and growing volumes of data from online channels are forcing retailers to a tipping point to remain competitive and better respond to evolving customer needs and preferences.

Those are among the topline points contained in a new report titled, Are You Ready? How to Create an Always-On, Always-Open Shopping Experience from Capgemini Consulting, the global strategy and transformation consulting unit of the Capgemini Group, and GS1 US, the information standards organization. The report reveals industry views about the rapidly evolving retail landscape, including business challenges and opportunities...

read entire story

Shopper Marketing

Keys to Successful Manufacturer and Retailer Collaboration

By Colin Hare

Retailers are facing intense pressure to perform where opportunities are slim and challenges are pervasive. Low organic growth rates, coupled with limited product differentiation and low shopper switching costs, are driving intense share battles between retail providers. More channel shifting to "value" oriented retailers (for example, Mass, Dollar, and Club), along with emergence of online grocery and specialty channels, is squeezing the profit margins of traditional players. Moreover, in terms of shopper dynamics, the opportunity afforded by the diversification across income, age, ethnicity, etc. is dwarfed by the fragmentation of consumer needs and values, making it difficult to target unique groups of shoppers in compelling and cost feasible ways.

Meanwhile, today's shoppers are smarter as they have become more informed and involved than ever before. Plus, they know exactly what they want out of their shopping experiences. Today shoppers are looking for key benefits across a handful of types and dimensions...

read entire story

Market Watch

Norvartis Consumer Health's Loyalty Program Awarded

Prestige Brands Inks Promotion Optimization Deal

Inmar to Present 2014 Mid-Year Coupon Trends on Webcast

New GS1 Grocery Initiative to Address Supply Chain Challenges

AFS Technologies Expands Mobile Offerings

Emil Martinez Joins VideoMining Team as Chief Business Development Officer

RECENTLY PUBLISHED

Shopper Technology Institute's Second Book,

New Directions in Shopper Technology

New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.

Click here to read sample chapters and view ordering information for the paperback and Kindle editions.

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