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Digital Solutions |
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More Proof that Digital Sampling Works
By Larry Burns
In the era of Big Data, the notion of executing programs in a scan-based targeting and analytics frame has become available to the sampling market. What that means is that by using behavioral data (purchases a consumer makes in a particular set of stores), we can understand how those purchases are tied to the individual. Then we can aggregate that information and look at how the sampling tactic impacted in the marketplace.
The way we marketers do this is by executing a sampling program in the real world...
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Promotions |
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What's Behind the Uptick in Rebates?
By Rodney Mason
Today's retailers are challenged with remaining price competitive while attempting to build loyalty. These two things can be difficult in an era of showrooming and other deal-seeking behavior. Traditional sales and everyday-low-price strategies have eroded margins and created consumer fickleness. Re-enter rebates. They are a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.
In 2013, a number of well-known retailers started using rebates. In fact, more than 2,500 retail locations on our client roster alone now offer rebates on products as diverse as electric toothbrushes, house paint, luggage, computers and large appliances...
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JUST PUBLISHED |
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Shopper Technology Institute's Second Book,
New Directions in Shopper Technology
New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.
Click here to read sample chapters and view ordering information for the paperback and Kindle editions.
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Shopper Technology Institute Sponsoring Members |
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PREMIUM MEMBERS
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Partners in Loyalty Marketing |
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AFS Technologies |
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Loyalty One/Precima |
 | | Start Sampling |
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Video Mining |
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Vision Critical |
CORPORATE MEMBERS ALLIANCE PARTNERS
AMG Strategic Advisors IRI Center for Advancing Retail &
Coupon Factory Nuevora Technology (CART)
Gladson Newhook Marketing CPGmatters
Inmar Relational Solutions GS1
Intelligent Clearing Network SAP Saint Joseph's University
VSN Strategies
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