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ShopperTech Update                        April 30, 2014 - Volume 5, Issue 6

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In This Issue
ANALYTICS: Generating Growth Opportunities through Effective Use of Big Data
STI Event: All Star Speakers to Headline Virtual LEAD Conference
EXPERT ANALYSIS: Online Shopping Is 'Boring': Study
LOYALTY MARKETING: Social Media and CPG Loyalty: Building Brand Communities
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Analytics

 

Big Data

 

Generating Growth Opportunities through Effective Use of Big Data

 

By Ash Patel

 

Big Data is here to stay. However, the term is often misunderstood like so many other business trends. Understanding exactly what Big Data is and how to use it opens up exciting opportunities to achieve significant improvements in revenue and inventory management.

 

Here's an example: A frozen food manufacturer was able to identify specific types of products that shoppers at the retail stores frequent most. The most attractive shoppers were targeted using shopper segmentation data. Linking their demographic profiles, media consumption habits and retailer preferences, the manufacturer was able to develop high-impact advertising that appealed to shoppers' lifestyle choices, delivered the message through their preferred media channels, and promoted at specific retail stores where they shopped. This resulted in faster growth and more effective use of marketing funds.
 
Successful applications of Big Data have several things in common... 

 

read entire story 

 

 

STI Event

LEAD Marketing Conference                            

All-Star Speakers to Headline

Virtual LEAD Conference

 

Digital marketing, advanced shelf sets, couponing and sophisticated promotions with optimal ROI are topics that will be presented at the LEAD Marketing Conference -

with its focus on Loyalty, Engagement, Analytics and Digital.

 

After four years, LEAD is recreating itself as a live virtual event on May 14. Here is a sampling of speakers and presentations:

  • Jeff Berry of LoyaltyOne: "Driving Engagement within Your Loyalty Program"
  • Don Scheibenreif of Gartner: "Me Marketing: Get Ready for the Promise of Real-Time Context-Aware Offers in Consumer Goods"
  • Family Dollar and Tom O'Reilly of Aptaris: "The New Promotion Equation: Retailers and Vendors Working Together for Optimal ROI."
  • Alison Chaltas and Joe Beier of GfK: "The Future of Shopping"
  • Larry Burns of Start Sampling: "Digital, Disruption, Data and Consumer Desire: Their Impacts on Best Practices in Product Sampling"
  • Pfani Nagarjuna of Neuvora: "Design & Executing Smarter FSI Campaigns the Big Data Way"
  • Eric Seiberling of Dassault Systemes and Ferrero on "Through the Eyes of the Shopper: Using Technology to Improve Shopper Insights, Store Design and Retailer Collaboration"
  • Randy Malluk of RevTrax and Kimberly-Clark: "The Most Overlooked Marketing and Consumer Data Is in the Coupon"
  • Jeff Friedlaendar of VideoMining with insights on "Today's Dollar Store Shopper."

The live online conference will enable the expected audience of 500 CPG and retail executives to take part without spending time away from the office or incurring travel expenses. They can attend the conference from the comfort of their office or home via steaming audio/visual.

 

The event is designed to engage attendees via real-time interactive instant polls, PowerPoint presentations, videos, and presenter Q&A. After the conference, attendees will receive links to all session recordings and supplemental materials for on-demand viewing.

 

"The agenda will present critical issues and maintain the high standards of excellence set with our in-person conferences in past years. Attendees will not be disappointed," said John Karolefski, executive director of STI and editor-in-chief of CPGmatters.com.

 

To register for the virtual conference, click here

 

For more information: www.LEADMarketingConference.com. 

 

 

Expert Analysis

Analysis Magnifying Glass                        

Online Shopping Is 'Boring': Survey 

  

Seven of ten consumers think that online shopping is "boring," says a new study. Respondents to a survey by Compare Metrics and the e-tailing group found that consumers want to go online to browse, shop for fun, and efficiently find and buy specific products. But they say their current experiences feel uninspiring and somewhat "old school." Half of the survey participants felt that most current websites have become overwhelming; two of three shoppers seek simplicity and a streamlined experience.

 

KEY QUESTIONS:

Are you surprised by the results of the study? How should e-commerce websites be improved to provide an enjoyable online experience for shoppers? Do brick-and-mortar retailers have an advantage over pure plays or vice versa? Are they using that advantage sufficiently?

  

Here's what the experts have to say...

 

  

 

Loyalty Marketing

Social Media Logos                         

Social Media and CPG Loyalty:

Building Brand Communities 

 

By Robin Newhook
 
For decades, marketers have been tasked with finding true pathways to customer loyalty. The interactive, personal nature of social media makes it a perfect way to promote customer loyalty. But how have some consumer packaged goods (CPG) manufacturers, retailers and service providers used social media effectively? How is ROI effectiveness measured? What is the best way to embrace social media as a creative and exciting approach to connecting with consumers? ...
  

 

Market Watch

 

 

JICC Calls for Industry Comment on Retirement of Coupon Barcodes

 

GS1 Connect Conference to Address Improving Supply Chain

 

 

World Alliance Launches Gold Certification Program

 

 

JUST PUBLISHED

 

Shopper Technology Institute's Second Book,

New Directions in Shopper Technology

 

New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

 

Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.
 

Click here to read sample chapters and view ordering information for the paperback and Kindle editions.

 

 

Shopper Technology Institute Sponsoring Members 

 

PREMIUM MEMBERS

 

PILM

Partners in Loyalty Marketing

AFS Technologies
AFS Technologies
Precima
Loyalty One/Precima
Start Sampling

VideoMining

Video Mining

 

Vision Critical
Vision Critical

 

 

Zavers by Google
Zavers by Google

 

 

 

CORPORATE MEMBERS                                                       ALLIANCE PARTNERS

 

AMG Strategic Advisors    IRI                                                    Center for Advancing Retail &

Coupon Factory                  Nuevora                                             Technology (CART)

Gladson                                 Newhook Marketing                   CPGmatters

Inmar                                      Relational Solutions                   GS1

                                                                                                          Primary Communications

                                                                                                          Saint Joseph's University

                                                                                                           VSN Strategies