After four years, the annual LEAD Marketing Conference - with its focus on Loyalty, Engagement, Analytics and Digital - is recreating itself as a virtual event.
The live online conference, set for May 14, will enable the expected audience of 500 CPG and retail executives to take part without spending time away from the office or incurring travel expenses. They can attend the conference from the comfort of their office or home via steaming audio/visual. The event is designed to engage attendees via real-time interactive instant polls, PowerPoint presentations, videos, and presenter Q&A.
After the conference, attendees will receive links to all session recordings and supplemental materials for on-demand viewing.
The full program of speakers and topics is now being finalized and will be released in the coming weeks by the conference co-hosts, the Shopper Technology Institute (STI) and CPGmatters.com.
"The agenda will present critical issues and maintain the high standards of excellence set with our in-person conferences in past years. Attendees will not be disappointed," said John Karolefski, executive director of STI and editor-in-chief of CPGmatters.com.
For more information: www.LEADMarketingConference.com.
