The first day I wore them I was treated like a celebrity. Pedestrians stopped me in the street. People in the subway invited me to hold court. A couple from Spain declared me a VIP and took a picture of me with them in Bryant Park. Why all this attention? Because I was wearing Google Glass.
As of this writing, Google Glass is still fairly new. There are only a few thousand people in the world who own them, and I have been lucky enough to be one. But 2014 is scheduled to be the year of its mass market debut, which - I am convinced - will mark a turning point in the history of technology. Google Glass will have important implications for grocery shoppers, retailers and manufacturers...
Consumer product companies need to devise and execute a plan to turn Big Data into actionable information to improve the shopping experience and improve their company's performance. But according to a recent survey, only 21% of consumer product companies have embarked on utilizing data and analytics to improve operations.
KEY QUESTIONS:
What is preventing companies from converting Big Data into actionable information? How can those obstacles be overcome? Will companies that do so gain a strong competitive advantage?
Omni-channel retailing is a hot issue among retailers and CPG companies. A more evolved version of multi-channel retailing, omni-channel focuses on delivering a seamless consumer journey through various shopping channels - be it bricks-and-mortar, mobile, online, or even catalog - and various online platforms.
Not surprisingly, consumers who shop across multiple channels and online platforms already have high expectations for retailers and CPG brands. They want to be able to use all channels simultaneously; they expect promotions to be across channels instead of being channel specific; and they expect their shopping history to be accessible even if they switch channels or if time elapses and they decide to come back to where they left off.
For retailers, meeting this customer expectation involves significant investment and massive coordination across channels and departments. For CPG companies, developing an omni-channel e-commerce strategy is slightly different, but no less important...
New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.
Click here to read sample chapters and view ordering information for the paperback and Kindle editions.
Looking at Grocery Through Google Glass
