ShopperTech Update February 20, 2014 - Volume 5, Issue 3

In This Issue

SHOPPER MARKETING: Looking at Grocery Through Google Glass

EXPERT ANALYSIS: Using Big Data Effectively

DIGITAL SOLUTIONS: Four Ways Consumer Input Can Support Omni-Channel Strategy

STI MARKET WATCH

STI Social Media Groups

Quick Links

Shopper Technology Institute website

CPGmatters Ezine

Shopper Marketing

Looking at Grocery Through Google Glass

The first day I wore them I was treated like a celebrity. Pedestrians stopped me in the street. People in the subway invited me to hold court. A couple from Spain declared me a VIP and took a picture of me with them in Bryant Park. Why all this attention? Because I was wearing Google Glass.

As of this writing, Google Glass is still fairly new. There are only a few thousand people in the world who own them, and I have been lucky enough to be one. But 2014 is scheduled to be the year of its mass market debut, which - I am convinced - will mark a turning point in the history of technology. Google Glass will have important implications for grocery shoppers, retailers and manufacturers...

read entire story

Expert Analysis

Using Big Data Effectively

Consumer product companies need to devise and execute a plan to turn Big Data into actionable information to improve the shopping experience and improve their company's performance. But according to a recent survey, only 21% of consumer product companies have embarked on utilizing data and analytics to improve operations.

KEY QUESTIONS:

What is preventing companies from converting Big Data into actionable information? How can those obstacles be overcome? Will companies that do so gain a strong competitive advantage?

Here's what the experts have to say...

read entire story

Digital Solutions

Four Ways Consumer Input Can Support

Omni-Channel Strategy

Omni-channel retailing is a hot issue among retailers and CPG companies. A more evolved version of multi-channel retailing, omni-channel focuses on delivering a seamless consumer journey through various shopping channels - be it bricks-and-mortar, mobile, online, or even catalog - and various online platforms.

Not surprisingly, consumers who shop across multiple channels and online platforms already have high expectations for retailers and CPG brands. They want to be able to use all channels simultaneously; they expect promotions to be across channels instead of being channel specific; and they expect their shopping history to be accessible even if they switch channels or if time elapses and they decide to come back to where they left off.

For retailers, meeting this customer expectation involves significant investment and massive coordination across channels and departments. For CPG companies, developing an omni-channel e-commerce strategy is slightly different, but no less important...

read entire story

Market Watch

Food Industry Summit to Focus on Omni-Channel Marketing

Inmar Forum to Look 'Beyond Big Data'

Court Square Capital Partners Announces Majority Investment in AFS Technologies

Google and comScore Partner to Offer Audience Metric for Brands

Independent Grocers Launch Digital Media Center

Harris Interactive Joins Nielsen

JUST PUBLISHED

Shopper Technology Institute's Second Book,

New Directions in Shopper Technology

New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.

Click here to read sample chapters and view ordering information for the paperback and Kindle editions.

Shopper Technology Institute Sponsoring Members

PREMIUM MEMBERS