ShopperTech Update January 10, 2014 - Volume 5, Issue 1

In This Issue

DIGITAL SOLUTIONS: Focus on Digital Marketing to Connect with U.S. Hispanic Shoppers

SHOPPER MARKETING: Capitalizing on the Shift from Demo to Data in Shopper Marketing

STI NEWS: SAP Joins Shopper Technology Institute

STI MARKET WATCH

STI Social Media Groups

Quick Links

Shopper Technology Institute website

CPGmatters Ezine

Digital Solutions

Focus on

Digital Marketing To Connect with U.S. Hispanic Shoppers

As part of their grocery shopping strategy, U.S. Hispanic consumers use digital tools more frequently than the total U.S. population. This is just one of the ways that U.S. Hispanic shoppers continue to drive grocery spending.

"Already, U.S. Hispanics typically spend more time and more money on their grocery trips, and by 2015 their buying power is projected to reach $1.5 trillion - a 50% increase from just a few years ago - making the U.S. Hispanic population an even more important constituency of shoppers. And while most CPG companies realize that the U.S. Hispanic market presents a key growth area, many are still struggling with how best to capitalize on the opportunity," said Graciela Eleta, a senior Hispanic advisor for Acosta Sales & Marketing...

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Shopper Marketing

Capitalizing on the Shift from Demo to Data In Shopper Marketing

There's no doubt that digital shopper marketing has been a hot term to consumer packaged goods (CPG) marketers over the past few years. However, to many its definition is nebulous at best. It means different things to different people and all with a different school of thought. What does it mean to you?

Successful shopper marketing should include all key stakeholders including brands, retailers and shoppers. You may have heard the powerful quote from the Point of Purchase Advertising International (POPAI) 2012 Shopper Engagement Study that says, "When it comes to making decisions on what to buy, more decisions than ever before - 76% to be exact - are being made in-store...

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STI NEWS

SAP Joins Shopper Technology Institute

SAP has joined the Shopper Technology Institute (STI) as its latest sponsoring member.

As the market leader in enterprise application software, SAP helps consumer products companies of all sizes run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 238,000 customers to operate profitably, adapt continuously, and grow sustainably.

"Having such a well-known and prestigious organization as our newest member is a welcome addition to the institute," said John Karolefski, Executive Director of STI. "We look forward to keeping the industry informed about the latest developments at SAP and its thought leadership."

The Shopper Technology Institute is the only trade organization focused on strategies, tactics, technologies and solutions that engage shoppers, analyze their behavior, and enable trading partners to improve their operations. The institute is a one-stop clearinghouse for trends and developments in shopper technology as well as a forum for thought leadership and an advocate for best practices.

For more information: www.sap.com

Market Watch

Campbell Soup Expands Its 'Digital Horizons'

Vision Critical Partners with Environics Analytics for Survey Data

LoyaltyOne Exec Named �€˜Powerful Woman in Canada

Food Industry Summit to Focus on Omni-Channel Marketing

Customized Grocery Shopping on Tap

Virtual Insights Help Launch Successful POP Campaigns

JUST PUBLISHED

Shopper Technology Institute's Second Book,

New Directions in Shopper Technology

New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.

Click here to read sample chapters and view ordering information for the paperback and Kindle editions.

Shopper Technology Institute Sponsoring Members

PREMIUM MEMBERS