ShopperTech Update December 5, 2013 - Volume 4, Issue 17

In This Issue

MOBILE MARKETING: Eight Steps for Mobile Coupon Success

EXPERT ANALYSIS: Where Are the True Digital Leaders?

STI NEWS

STI MARKET WATCH

STI Social Media Groups

Quick Links

Shopper Technology Institute website

LEAD Marketing Conference

CPGmatters Ezine

Mobile Marketing

Eight Steps for Mobile Coupon Success

Mobile has been adopted more quickly than almost any other medium that has come before it. It is the first personal mass medium. Consumers are far in front of marketers in terms of their preference and their adoption of this technology.

"Companies that make smart mobile decisions today will have significant competitive advantage, and one of those smart decisions is mobile coupons - we've been seeing a tremendous uptick," says Adam Lavine, president and chief executive officer, FunMobility, who recently presented a webinar on the topic, "Top Mobile Coupon Secrets to Retail Success."

For example, there are 165 million smartphones in the United States, and the average consumer spends 2 hours and 21 minutes per day looking at their smartphone screen, according to eMarketer. That's 380 million hours of consumer attention a day going to these devices...

read entire story

Expert Analysis

Where Are the True Digital Leaders?

Retailers in Kantar Retail's Digital Power Study selected Procter & Gamble and Unilever as manufacturing digital leaders. But neither company achieved the standards Kantar has set for its digital "Best in Class" status. In fact, retailers and manufacturers on the whole are not achieving their full digital potential, says Kantar, which benchmarks the digital performances of trading partners. Lack of clarity around defining digital is one of the major hurdles for companies.

KEY QUESTIONS:

Do you agree with the survey results; that is, there are no "Best in Class" digital leaders among retailers and manufacturers? If so, what do they have to do to improve? How much of a competitive advantage is excellence in digital nowadays?

Here's what the experts have to say...

read entire story

STI News

Now Available: STI's Second Book!

The Shopper Technology Institute's second book, New Directions in Shopper Technology, has just been published and is available on Amazon in paperback and Kindle editions.

The book, which builds on the foundations of last year's The Essentials of Shopper Technology, is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital.

A deft use of Shopper Technology has become a necessary skill for CPG and retail executives. Keeping up with rapid changes is critical to success. Mobile marketing, social media, Big Data, sophisticated analytics and the like are continuing to evolve. Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.

Nuevora Joins

Shopper Technology Institute

The Shopper Technology Institute welcomes Nuevora as its latest sponsoring member

Nuevora is a Big Data analytics solutions provider that helps leading organizations achieve positive, high-impact business outcomes through the delivery of continuous and context-sensitive predictive insights. Nuevora's analytics platform enables faster, scalable, and intuitive development and application of predictive insights by business users.

"We're pleased to have Nuevora as a sponsoring member of the Institute ," said John Karolefski, executive director of STI. "Big Data is the buzz nowadays, and we looking forward to working with Nuevora to disseminate its thought leadership on this topic to the industry."

The Shopper Technology Institute is the only national trade organization focused on technologies and solutions that engage and motivate shoppers, analyze their behavior, and enable trading partners to improve their operations.

Market Watch

Digital Commerce Is a Largely Untapped Opportunity for CPG: Study

2014 IRI Summit to Focus on Actionable Strategies for Growth

Hispanics Shop More Online than Average Web User: Study

Industry Leaders to Examine 'Reinventing Business' at GS1 Connect 2014

Big Data Analytics Framework Launched

Valpak Plans to Expand Digital Coupons in Miami, Fla.

STILL AVAILABLE

Shopper Technology Institute's First Book,

The Essentials of Shopper Technology

Shopper Technology consists of tactics and applications that engage and motivate shoppers, analyze their behavior, and enable trading partners to improve their operations. Retailers and consumer packaged goods (CPG) manufacturers are embracing these new solutions as technology becomes a true agent of change. The providers of these solutions have invested mightily in the future of this industry. Their sophisticated offerings are built on a foundation of thought leadership.

This book is all about sharing that information and insight. There are chapters that outline challenges facing merchants and marketers. Some chapters present the essentials of Shopper Technology, while others offer a deeper dive into these solutions and their implications. Because of Big Data, digital innovations, and an evolving path to purchase, the job of merchants and marketers often seems daunting. So consider this book as a way to cut through the clutter as technology roars on, competition heats up, and shoppers become more demanding. Coming to grips with technological change may be challenging, but it is the key to success.

Click here to read sample chapters and reviews, and view ordering information for the hardcover, paperback, and Kindle editions.

Shopper Technology Institute Sponsoring Members

PREMIUM MEMBERS