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Shopper Tech Update September 10, 2013 - Volume 4, Issue 14 |
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STI Social Media Groups | |
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Shopper Marketing | |
 Three Trends Changing The FMCG Ecosystem
The Fast-Moving Consumer Goods (FMCG) ecosystem is changing rapidly. This is driven primarily by underlying changes in digital information delivery that is simultaneously weakening brands, strengthening retailers and empowering the shopper while creating an unprecedented tsunami of data. These changes affect all the industry participants: retailers, manufacturers and the diverse community of solution providers.
From this data, both manufacturers and retailers are learning more about their common shopper and understanding the importance of household-level customization of marketing efforts. This data in turn is enabling retailers to customize their store layouts and category assortments to the store level.
Perhaps most importantly, the improvements in instantaneous interactive communication enabled by the cell phone is empowering shoppers to meet their needs in an ever more personalized fashion. It is creating a new shopper paradigm characterized by cherry picking among retail formats to meet differing need states at different retailers more attuned to each shopper's unique needs.
Here is a closer look at the three trends and their implications...
read entire story |
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STI Webinar | |
Business Intelligence vs. Data Discovery: Is there a Clear Winner?
Wednesday, Sept. 18 at 2:00 pm EDT/11:00 am PDT
When no one seemed to notice, a new generation of Business Intelligence -- known as Data Discovery -- quietly entered the Consumer Goods technology arena.
But what exactly is Data Discovery? Is it just another BI tool or a passing trend? This webinar from the Shopper Technology Institute will break down the differences between traditional Business Intelligence solutions and Data Discovery tools so you can make the best investment choice for your company.
Key topics and discussions will include:
- Is traditional Business Intelligence losing ground in the marketplace?
- Why Data Discovery is an appealing analytical tool, especially for senior management
- The real benefits of data visualization
- How to improve your relationship with retailers using Data Discovery
- Mobile capabilities and functionalities that come with Data Discovery
- Which tool enables organizations to effectively gain a complete and consolidated business view
Even if you are not able to participate in the live event, register now so that you receive a link to the webinar recording.
Register for this Webinar.
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Expert Analysis | |
Gauging the Readiness for
Digital/Mobile Technologies
The GfK Futurescope annual study benchmarks the Shopper Marketing evolution and what's happening between manufacturers and retailers. According to the 2013 survey, 48% of executives say their organization is prepared to manage the impact of digital/mobile technologies. That is more than twice as many who felt that way in 2011. Also, two years ago, 80% agreed that the industry lacked Best Practices for leveraging digital/mobile in-store. Today 65% still feel there is a lack of broader Best Practices to guide them.
KEY QUESTIONS:
What do the survey results tell you about the industry's readiness for digital/mobile technologies? What needs to be done going forward? How important are Best Practices?
Here's what the experts have to say...
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STI News | |
IRI Joins Shopper Technology Institute
Information Resources, Inc. (IRI) has joined the Shopper Technology Institute (STI) as its latest sponsoring member.
IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. The company aims to go beyond the data to ignite extraordinary growth for its clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses across sales and marketing.
"It's significant to have such a world-class organization as the newest member of the institute," said John Karolefski, Executive Director of STI. "We look to keep retailers and manufacturers informed about the latest developments at IRI and its thought leadership."
The Shopper Technology Institute is the only trade organization focused on strategies, tactics, technologies and solutions that engage shoppers, analyze their behavior, and enable trading partners to improve their operations. The institute is a one-stop clearinghouse for trends and developments in shopper technology as well as a forum for thought leadership and an advocate for best practices.
For more information: www.iriworldwide.com.
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JUST PUBLISHED | |
Shopper Technology Institute Publishes Its First Book,
The Essentials of Shopper Technology
Shopper Technology consists of tactics and applications that engage and motivate shoppers, analyze their behavior, and enable trading partners to improve their operations. Retailers and consumer packaged goods (CPG) manufacturers are embracing these new solutions as technology becomes a true agent of change. The providers of these solutions have invested mightily in the future of this industry. Their sophisticated offerings are built on a foundation of thought leadership.
This book is all about sharing that information and insight. There are chapters that outline challenges facing merchants and marketers. Some chapters present the essentials of Shopper Technology, while others offer a deeper dive into these solutions and their implications. Because of Big Data, digital innovations, and an evolving path to purchase, the job of merchants and marketers often seems daunting. So consider this book as a way to cut through the clutter as technology roars on, competition heats up, and shoppers become more demanding. Coming to grips with technological change may be challenging, but it is the key to success.
Click here to read sample chapters and reviews, and view ordering information for the hardcover, paperback, and Kindle editions.
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