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Shopper Tech Update August 8, 2013 - Volume 4, Issue 12 |
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STI Social Media Groups | |
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Promotions | |
 What Are 'Digitally-Discovered' Coupons?
Internet print-at-home coupons (PAH) and paperless offers - collectively dubbed "digitally-discovered" coupons by Inmar - are making strides in the marketplace.
Consumers can either print coupons from their home computer or acquire paperless coupons from retailer and other websites and load them directly to their shopper loyalty accounts. They never manifest as paper, with discounts applied automatically to appropriate purchases at checkout when the shopper presents their loyalty card or unique individual identifier.
Inmar reported that redemption volume for PAH and paperless offers increased significantly in the first half of 2013 (H1 2013) as compared with the same period last year.
Redemption volume for Internet print-at-home coupons continued its steady quarter-over-quarter growth with 70.9 million PAH coupons redeemed in H1 2013 - up 12.1% compared to the first half of 2012. At the same time, exponential growth in redemption was seen among paperless, digital ("e-wallet") coupons with a 234% increase in redemption volume in H1 2013 versus the same period last year. In just the first six months of 2013 Inmar settled, and observed settlement of, more paperless digital coupons (28.5 million) than in all of 2012 (27.5 million)...
read entire story |
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STI Webcast | |
In today's cluttered marketplace, brands are competing for the attention of consumers. Looking backwards and evaluating the present is no longer a winning formula. Looking forward is needed to evaluate the economic worth of brands. But how is that done?
To find out, click on the image above to view the webcast (and then click on the icon in the lower right-hand corner of the screen to view it in full screen mode).
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Expert Analysis | |
Are Supermarket Loyalty Programs in Trouble?
The 2013 COLLOQUY Loyalty Census reported that in 2012 there were 172.4 million memberships in supermarket loyalty programs, down 1% from 173.7 in 2010. Until recently, loyalty program totals have generally only gone upward. Several retail chains -- Abertsons, Shaw's, Acme Markets and Jewel-Osco - recently announced the elimination of their loyalty programs. Shaw's has been promoting the change as "Card Free Savings" with everybody getting a low price whether a member of the loyalty program or not. In fact, Shaw's announced on its website: "The card isn't so special anymore. Everyone has one."
KEY QUESTIONS:
Will other chains be getting rid of their loyalty programs soon? By eliminating loyalty programs, aren't chains also giving up access to important data about shoppers that is valuable for marketing and pricing purposes? Won't it be difficult for chains without loyalty programs to compete against retailers like Kroger that have robust programs and true personalization?
Here's what the experts have to say...
read entire story
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STI News | |
VSN Strategies Joins Shopper Technology Institute
VSN Strategies has joined the Shopper Technology Institute (STI). The content marketing agency assists clients with strategy, positioning and thought leadership communications through its proprietary Retailativity™ analytic approach.
VSN maintains subject matter depth in the fields of retailing, product marketing, merchandising, customer service and related technologies. Its offerings include consulting engagements, competitive analysis, research, workshops and executive briefings.
"Such a unique and well-respected company adds to the diversity of our membership," said John Karolefski, executive director of STI.
For more information: www.vsnstrategies.com
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JUST PUBLISHED | |
Shopper Technology Institute Publishes Its First Book,
The Essentials of Shopper Technology
Shopper Technology consists of tactics and applications that engage and motivate shoppers, analyze their behavior, and enable trading partners to improve their operations. Retailers and consumer packaged goods (CPG) manufacturers are embracing these new solutions as technology becomes a true agent of change. The providers of these solutions have invested mightily in the future of this industry. Their sophisticated offerings are built on a foundation of thought leadership.
This book is all about sharing that information and insight. There are chapters that outline challenges facing merchants and marketers. Some chapters present the essentials of Shopper Technology, while others offer a deeper dive into these solutions and their implications. Because of Big Data, digital innovations, and an evolving path to purchase, the job of merchants and marketers often seems daunting. So consider this book as a way to cut through the clutter as technology roars on, competition heats up, and shoppers become more demanding. Coming to grips with technological change may be challenging, but it is the key to success.
Click here to read sample chapters and reviews, and view ordering information for the hardcover, paperback, and Kindle editions.
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