What Are the Most Popular Digital Shopping Tools?

Shopper Tech Update May 23, 2013 - Volume 4, Issue 8

In This Issue

DIGITAL SOLUTIONS: What Are the Most Popular DIgital Shopping Tools?

STI WEBCAST: How e-Sampling Can Boost Brands and Retailers

SOCIAL MEDIA: Retailers Often Underutilize Customer Data: Report

MARKET WATCH

STI Social Media Groups

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LEAD Marketing Conference

CPGmatters Ezine

Digital Solutions

What Are the

Most Popular

Digital Shopping Tools?

Individual digital shopping tools are continually reshaping the path-to-purchase. Trends indicate that users are becoming more discerning about which tools to use at specific times in the shopping cycle. In the year ahead, CPG brands should continue to invest in digital shopper marketing as a way to influence purchase decisions and extend brand messaging.

Those are key findings of CatapultRPM's 4th annual Digital Shopper Marketing (DSM) study that examines trends around the many tools that shoppers use along their path to purchase. The study covers perceptions and behaviors regarding over 30 digital shopping tools. The robust sample of 1,412 shoppers spans grocery, mass, drug, dollar, club, specialty and convenience store shoppers. This year the study also explores the digital habits and preferences of the Hispanic shopper.

According to the study, the days of digital as a separate vehicle of communication are over. A multi-device path-to-purchase is emerging in its place...

read entire story

STI Webcast

Everybody loves product samples in stores. After all, having "lunch" in a Costco has become a favorite shopper activiy. But consumers are spending more and more time online via PCs, tablets and smartphones. It's no surprise that product sampling is flourishing in these environments. That's

where people are nowadays.

How can brands and retailers benefit for the increasing popularity of online sampling programs?

To find out, click on the screen above to view the webcast (and then click on the icon in the lower right-hand corner of the screen once playback begins to view the webcast in full screen mode).

After listening,click here to obtain a free written transcript of the Webcast.

Social Media

Retailers Often Underutilize Customer Data: Report

Many successful retailers have embraced social media as a critical tool to interact with shoppers. But how important is social media to a successful retail operation?

According to consultancy A.T. Kearney, less than half of retailers collect social network data that could be useful to them. What's more, only 8% believe that social networks are very important in generating insights as to how to improve their operations and sales.

At the same time, well-trained employees need to interact in the store with customers. Such valuable personal touches gain insights directly. So what's needed is a blend of customer data analysis and fresh shopper insights.

Those were some of the findings contained in A.T. Kearney's 2013 Achieving Excellence in Retail Operations (AERO) study, which tracked best practices by leading retailers, especially as relates to fast-moving technology and multichannel shifts and an increasing focus on the voice of the customer...

read entire story

Market Watch

Wal-Mart Deploys iPhone Scanner in Texas Stores

Kroger Tops Loyalty Program Survey

Two Brands Cited for Effective TPM Work

Mobile Commerce App Launched

Trade Area Systems Gets Award from Family Dollar

JUST PUBLISHED

Shopper Technology Institute Publishes Its First Book,

The Essentials of Shopper Technology

Shopper Technology consists of tactics and applications that engage and motivate shoppers, analyze their behavior, and enable trading partners to improve their operations. Retailers and consumer packaged goods (CPG) manufacturers are embracing these new solutions as technology becomes a true agent of change. The providers of these solutions have invested mightily in the future of this industry. Their sophisticated offerings are built on a foundation of thought leadership.

This book is all about sharing that information and insight. There are chapters that outline challenges facing merchants and marketers. Some chapters present the essentials of Shopper Technology, while others offer a deeper dive into these solutions and their implications. Because of Big Data, digital innovations, and an evolving path to purchase, the job of merchants and marketers often seems daunting. So consider this book as a way to cut through the clutter as technology roars on, competition heats up, and shoppers become more demanding. Coming to grips with technological change may be challenging, but it is the key to success.

Click here to read sample chapters and reviews, and view ordering information for the hardcover, paperback, and Kindle editions.

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