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Shopper Tech Update January 25, 2013 - Volume 4, Issue 2 |
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STI Social Media Groups | |
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Mobile Marketing | |
 Embracing the Six Elements Of Mobile Convergence
With the market penetration of smartphones skyrocketing, along with their capabilities, marketers need to determine how to best use mobile technology to boost sales and improve consumer relationships.
According to Pew Internet, smartphone ownership among U.S. adults has eclipsed regular phones, reaching 46% by February 2012. Smartphone ownership is growing by 50% year over year. In the last five years, smartphones have seen a 12x growth, ComScore Data Mine reports.
"For the first time in 2011, smartphones and tablets had higher unit shipments than desktops and laptops," says Ben Sprecher, Founder and VP of Marketing, IncentiveTargeting, Cambridge, Mass. Sprecher was a presenter at the recent LEAD Marketing Conference.
People are spending more time using mobile apps than they do online both on their computer and on their smartphone's web browser. Forty-four percent of consumers use a mobile device in-store, according to GroupM Next, and the number of apps to accommodate this activity is growing rapidly. Food marketers are already taking advantage of these trends...
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Data Warehousing | |
Why Use an Enterprise Demand Signal Repository
For POS Data?
Many people think of a Demand Signal Repository as data that is used strictly for category management. Although it remains valuable for category management teams, departments across the enterprise will find it useful.
"About 25% of our requests for information are now coming from the supply chain side of the business. Another 25% are coming from marketing teams who want to use POS and syndicated data for post promotion analysis. Some also come from forecasting teams that are looking at leveraging POS data to determine forecast accuracy. Category management teams, marketing and supply chain are all spearheading efforts for an enterprise DSR," said Janet Dorenkott, co-founder and chief operating officer, Relational Solutions, North Olmsted, Ohio..
A Demand Signal Repository is a process that integrates point-of-sale (POS) data into a centralized database on a scheduled basis for sales reporting. Additionally, an enterprise DSR is a central, integrated, truth database with clean, valid POS data that also integrates internal data, third-party sources, loyalty data, and any other data source for enterprise reporting...
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Digital Solutions | |
Tech Providers Exhibit Latest Solutions at NRF Show
Innovative applications for retailers were on displays at the National Retail Federation (NRF) Annual Convention & Expo earlier this month in New York
"Retailers are facing increasing pressure to explore new ways to engage consumers across online and mobile platforms as well as in traditional storefronts while reducing inventory costs," said Michelle Tinsley, director of Intel's Retail Solutions Division.
Intel and hundreds of other technology providers on the exhibit floor are working to provide solutions that enable retailers to deliver engaging brand experiences as well as developing new ways to analyze data and ensure the products that shoppers want are available.
For example...
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JUST PUBLISHED | |
Shopper Technology Institute Publishes Its First Book,
The Essentials of Shopper Technology
Shopper Technology consists of tactics and applications that engage and motivate shoppers, analyze their behavior, and enable trading partners to improve their operations. Retailers and consumer packaged goods (CPG) manufacturers are embracing these new solutions as technology becomes a true agent of change. The providers of these solutions have invested mightily in the future of this industry. Their sophisticated offerings are built on a foundation of thought leadership.
This book is all about sharing that information and insight. There are chapters that outline challenges facing merchants and marketers. Some chapters present the essentials of Shopper Technology, while others offer a deeper dive into these solutions and their implications. Because of Big Data, digital innovations, and an evolving path to purchase, the job of merchants and marketers often seems daunting. So consider this book as a way to cut through the clutter as technology roars on, competition heats up, and shoppers become more demanding. Coming to grips with technological change may be challenging, but it is the key to success.
Click here to read sample chapters and reviews, and view ordering information for the hardcover, paperback, and Kindle editions.
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