Five Predictions for Mobile Marketing in 2013

Shopper Tech Update January 14, 2013 - Volume 4, Issue 1

In This Issue

MOBILE MARKETING: Five Predictions for Mobile Marketing in 2013

LOYALTY MARKETING: Enterprise Loyalty: Power-Charging Merchandising Success

MARKET WATCH

STI Social Media Groups

Quick Links

Shopper Technology Institute website

CPGmatters Ezine

Mobile Marketing

Five Predictions for

Mobile Marketing in 2013

At the beginning of 2012, many companies set out to produce mobile apps for their business. A year later, many apps are still under development and over budget.

2012 was the year of costly mobile experimentation. So, where does this leave companies as we begin 2013? Here are five mobile trends, based around the notion that marketers - not technology teams - will be tasked with creating mobile apps in the New Year:

1. The Rise of HTML5 and Hybrid Apps

Developing native apps is costly - and grossly inefficient - and requires dedicated engineering teams per platform, project managers, and QA testers. Not to mention that they can't update apps without going through the drawn-out app store approval process.

While HTML5 was introduced in 2011, it will become mainstream in 2013. Why?...

read entire story

Loyalty Marketing

Enterprise Loyalty:

Power-Charging Merchandising Success

In today's competitive environment, Enterprise Loyalty is king. Companies must embark on their strategic journey influenced by customer insights. These insights are gained through transactional data and allow for the shifting of mindset, culture and strategy across the entire enterprise - everywhere from merchandising and store layout to pricing. Sharing this information across the organization - beyond simply the marketing department - is essential to customer-centric merchandising.

Insight into what profitable customers are buying - not simply what product sells the most - can power-charge merchandising success.

When it comes to optimizing the assortment of products in a retail store, major retailers typically focus only on carrying items that deliver the greatest sales and profits. Traditionally, retailers have identified store clusters - those with similar customers and sales - and ranked items by volume sales or profit. Then they have eliminated those items at the bottom.

But, what if this approach can lead to sub-optimal results?...

read entire story

Market Watch

Social, Mobile and Data Management Technologies at BIG Show

Better in-Store Merchandising Via 'Perfect Shelf'

Gladson Gets Patent for Remote Capture of Product Data and Images

New Analysis of How Hispanics Shop

RPR Launches Online Coupon Tool

JUST PUBLISHED

Shopper Technology Institute Publishes Its First Book,

The Essentials of Shopper Technology

Shopper Technology consists of tactics and applications that engage and motivate shoppers, analyze their behavior, and enable trading partners to improve their operations. Retailers and consumer packaged goods (CPG) manufacturers are embracing these new solutions as technology becomes a true agent of change. The providers of these solutions have invested mightily in the future of this industry. Their sophisticated offerings are built on a foundation of thought leadership.

This book is all about sharing that information and insight. There are chapters that outline challenges facing merchants and marketers. Some chapters present the essentials of Shopper Technology, while others offer a deeper dive into these solutions and their implications. Because of Big Data, digital innovations, and an evolving path to purchase, the job of merchants and marketers often seems daunting. So consider this book as a way to cut through the clutter as technology roars on, competition heats up, and shoppers become more demanding. Coming to grips with technological change may be challenging, but it is the key to success.

Click here to read sample chapters and reviews, and view ordering information for the hardcover, paperback, and Kindle editions.

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