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Shopper Tech Update                   January 14, 2013 - Volume 4, Issue 1

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In This Issue
MOBILE MARKETING: Five Predictions for Mobile Marketing in 2013
LOYALTY MARKETING: Enterprise Loyalty: Power-Charging Merchandising Success
MARKET WATCH

 

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Mobile Marketing

 

Collage of Mobile DevicesFive Predictions for

Mobile Marketing in 2013    

    

At the beginning of 2012, many companies set out to produce mobile apps for their business. A year later, many apps are still under development and over budget.

 

2012 was the year of costly mobile experimentation. So, where does this leave companies as we begin 2013? Here are five mobile trends, based around the notion that marketers - not technology teams - will be tasked with creating mobile apps in the New Year:
 

1. The Rise of HTML5 and Hybrid Apps

Developing native apps is costly - and grossly inefficient - and requires dedicated engineering teams per platform, project managers, and QA testers. Not to mention that they can't update apps without going through the drawn-out app store approval process.

 

While HTML5 was introduced in 2011, it will become mainstream in 2013. Why?... 

 

Loyalty Marketing

Collaboration           

Enterprise Loyalty:

Power-Charging Merchandising Success

 

In today's competitive environment, Enterprise Loyalty is king. Companies must embark on their strategic journey influenced by customer insights. These insights are gained through transactional data and allow for the shifting of mindset, culture and strategy across the entire enterprise - everywhere from merchandising and store layout to pricing. Sharing this information across the organization - beyond simply the marketing department - is essential to customer-centric merchandising.

 

Insight into what profitable customers are buying - not simply what product sells the most - can power-charge merchandising success.

 

When it comes to optimizing the assortment of products in a retail store, major retailers typically focus only on carrying items that deliver the greatest sales and profits. Traditionally, retailers have identified store clusters - those with similar customers and sales - and ranked items by volume sales or profit. Then they have eliminated those items at the bottom.

 

But, what if this approach can lead to sub-optimal results?...

read entire story

 

 

Market Watch

    

 

JUST PUBLISHED

The Essentials of Shopper Technology

 

Shopper Technology Institute Publishes Its First Book,

The Essentials of Shopper Technology

 

Shopper Technology consists of tactics and applications that engage and motivate shoppers, analyze their behavior, and enable trading partners to improve their operations. Retailers and consumer packaged goods (CPG) manufacturers are embracing these new solutions as technology becomes a true agent of change. The providers of these solutions have invested mightily in the future of this industry. Their sophisticated offerings are built on a foundation of thought leadership.

 

This book is all about sharing that information and insight. There are chapters that outline challenges facing merchants and marketers. Some chapters present the essentials of Shopper Technology, while others offer a deeper dive into these solutions and their implications. Because of Big Data, digital innovations, and an evolving path to purchase, the job of merchants and marketers often seems daunting. So consider this book as a way to cut through the clutter as technology roars on, competition heats up, and shoppers become more demanding. Coming to grips with technological change may be challenging, but it is the key to success.

 

Click here to read sample chapters and reviews, and view ordering information for the hardcover, paperback, and Kindle editions.

 

 

Shopper Technology Institute Sponsoring Members 

 

PREMIUM MEMBERS

HRCP

Henry Rak Consulting Partners

 

IBM

IBM

Precima

Precima

  

 

 

 

EXECUTIVE MEMBERS

PILM

Partners in Loyalty Marketing

 
Inmar

Inmar

VideoMining

 

Video Mining

Start Sampling

 

Vision Critical
Vision Critical

 

 

 

 

 

BASIC CORPORATE MEMBERS                                               ALLIANCE PARTNERS

 

AMG Strategic Advisors  Fun Mobility

Coupon Factory              Incentive Targeting                          Center for Advancing Retail Dassault Systemes          Launch Creative Marketing                 & Technology (CART)DemandTec                    Relational Solutions                         CPGmatters

Gladson                          Retail Tactics                                    GS1 US

Newhook Marketing       Spire                                                 Primary Communications

MultiAd                           ShopToCook