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Shopper Tech Update November 29, 2012 - Volume 3, Issue 17 |
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STI Social Media Groups | |
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STI Webcast | |
Privacy: Protecting Customer Data
Consumer confidence in a company's use of their personal data is being questioned nowadays. If companies do not act quickly and decisively to demonstrate they have the consumer's best interest at heart, they risk a continued erosion of confidence - with a direct impact on profitability.
So the challenge for marketers is to win and maintain consumer trust. But that is easier said than done. According to a recent survey by LoyaltyOne, only 42% of consumers said they trust companies with their personal information.
There are five rules of good data usage to protect and preserve the relationship of trust between consumers, their data, and companies. What are these five rules? Click on the image below to listen and find out:
After viewing the webcast, click here to request a free written transcript |
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Digital Solutions | |
Building Competitive Muscle
With Product Data Management
With shoppers adopting new technologies faster than ever, consumer packaged goods manufacturers and retailers need consistent product information to stay in front of the competitive pack.
"Brand owners are challenged by creating all that information and delivering it to all of the folks who are communicating directly with shoppers, whether that is through a mobile app, through a retailer's website, or in a brick-and-mortar store," says Steve Cole, chief marketing officer, Gladson.
"The behavior of the consumer is driven by trust," says Timothy Fives, director, partnership and strategy, 1WorldSync, a subsidiary of GS1 U.S. The challenge facing brands is to engender trust in the digital age by meeting consumer expectations for consistent product data...
read entire story
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Promotions | |
Distributing Digital Coupons on Retailer Websites
"Digital coupons continue to deliver value as part of the overall promotional plans for CPG manufacturers," stated David Hamric,
General Manager, Kantar Media Marx.
But where should brands distribute digital coupons to maximize the bang for their bucks? The latest evidence points to retailer websites.
"National and regional retailers across Food, Drug, and Mass are actively distributing more coupons and promotions on their own properties," said Wade Allen, president of Coupon Factory. "With consumer confidence flat, prices for consumable on the rise, and unemployment rates still a challenge, shoppers continue to seek price breaks at the register. Retailers understand that their shoppers continue to be motivated by digital coupons and are simply meeting the demand
virtual shopping research is still developing, there are several concepts that are misunderstood...
read entire story
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JUST PUBLISHED | |
Shopper Technology Institute Publishes Its First Book,
The Essentials of Shopper Technology
Shopper Technology consists of tactics and applications that engage and motivate shoppers, analyze their behavior, and enable trading partners to improve their operations. Retailers and consumer packaged goods (CPG) manufacturers are embracing these new solutions as technology becomes a true agent of change. The providers of these solutions have invested mightily in the future of this industry. Their sophisticated offerings are built on a foundation of thought leadership.
This book is all about sharing that information and insight. There are chapters that outline challenges facing merchants and marketers. Some chapters present the essentials of Shopper Technology, while others offer a deeper dive into these solutions and their implications. Because of Big Data, digital innovations, and an evolving path to purchase, the job of merchants and marketers often seems daunting. So consider this book as a way to cut through the clutter as technology roars on, competition heats up, and shoppers become more demanding. Coming to grips with technological change may be challenging, but it is the key to success.
Click here to read sample chapters and reviews, and view ordering information for the hardcover, paperback, and Kindle editions.
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