Artisan is a new company that provides "Mobile Experience Management". Kevin Hammond, at 20nine, asked me to design a contemporary script for the Artisan logotype.
I started by sending him pages of quick studies (a sampling of which you see in black, at left) exploring the rhythms and shapes of the letters. After he critiqued the studies,
I did a couple of tight comps, and ultimately created the vector art you see in white.
If you haven't already, you'll soon see the Artisan internet ads using the logo running up the right side of a red rectangle (just as I've shown it here). I love the look.
And you thought I only did food brands.
Aloha,
John
808 333-5048
for archived copies of my previous emails.
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