By Philip W. Eide, President, BenefitPlace.biz & BPTradeShow.com
To make your Inbound Marketing Strategies successful specific techniques and actions are required. Missing only one can make the difference between Success and Failure of a Campaign. The difference will be in gaining new clients; generating revenues; and wasting time, efforts, and money.
Many of the Organizations we speak with are doing almost everything right but are not getting their intended results or the ROI they desired! So - What are they doing right and what else do they need to do?
What are they doing right? They have:
1. Created a refined set of Plans, Programs, and or Services that differentiate their Organization and
meet the Needs and Price Points of their Target Markets!
2. Created a Website to attract Inbound Marketing Traffic!
3. Developed Specific Content and Graphics for Plans, Programs, and Services that explains what sets
them apart from their competitors!
4. Removed the Clutter on their website!
5. Added Audio, Video, and/or Avatars to explain and promote their Organization!
6. Enhanced Web Page Content that effectively describes their Plans, Programs, and, Services!
7. Provided an Organized Site Map to assist the visitor in navigating their website!
8. Utilized Appropriate Key Words to assist the visitor in finding the information they are seeking
through the Search Engines!
9. Created an XTML Site Map to attract Search Engines!
10.Submitted Their Website to the Search Engines - ie. Google, Bing, Yahoo, MSN, and more.
11.Started a Blog and regularly posted articles related to their industry niche to add value and build trust!
12.Properly Distributed Their Blogs using Services, ie. OnTopList, PR Web, PRLog, Squido, Reddit,
Tumbler, Business Media Groups (See No. 14 Below)!
13.Joined and Participated in Social Media Groups - ie. Linkedin, Twitter, Facebook, Pinterest, HR.com, etc!
14.Joined Business Media Groups - ie. Linkedin, Agents of America (AOA), Producers Web, Insurance
Campus, NOLHA, SIMA, Global Risk Community, etc!
15.Created and Optimized Company Pages on Google +, Twitter, Linkedin, etc.
16.Created and Contributed to the Business Media Groups (No. 14 Above)!
17.Utilized SEO Techniques to attract Search Engines - ie. Key Words, Long Tail Words, Mega Tags,
Analytics, and more!
18.Adapted Mobile Technology for reaching out to their existing and potential Clients!
19.Utilized Valuable Inbound Marketing Services - ie. HubSpot, BenefitPlace, BPTradeShow.com,
Constant Contact, Pixability, Wordtracker, etc!
What more do they need to do to generate their intended Results and ROI? Why are visitors to their Websites, Blogs, Discussions, Comments, etc. not becoming/converting into Buyers? In the vast majority of the cases the answer and solution is Simple, Inexpensive, and Capable of providing amazing results.
The Answer and Solution - Develop a focused set of Landing Pages instead of Traditional Home (Index) Pages!
HubSpot - A leader in Inbound Marketing and Supportive Software tells us:
"Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized? MarketingSherpa cites that the number one reason businesses don't use landing pages is because their marketing department doesn't know how to set them up or they are too overloaded." HH
What are Traditional Home (Index) Pages - As websites were originally being developed, they were the 1st page that a visitor viewed when arriving at the Website. The Home Pages were often packed with extraneous information unrelated to the Company or its Plans, Programs, and/or Services. The Problem- the visitor to the website arrived having used Key Words to research a specific Insurance and Benefits related Topic, Plan, Program, and/or Services. They were delivered to the Home (Index) Page. The Home (Index) Page did not provide the visitor what they were looking for - Answers and a Call-To-Action (CTA) informing them What To Do Next! Landing pages provide these capacities!
Landing Pages are the Solution - Build Focused Landing Pages Specific To Plans, Programs and/or Services. Landing Pages provide the visitor the information they need:
ñHow To Make a Decision!
ñWhat To Do Next
ñHow To Take Action - A Call-To-Action (CTA)
ñHow To Ask Questions - A Form and Contact Information!
Now is the time to get started by making your shift to Inbound Marketing more effective! The reason People/Organizations utilize the Internet, Search Engines, Social /Business Media, etc. for business purposes is because they have a Specific Need. Your Job Is To Efficiently Meet Their Needs!
For more information, contact Phil at
email@example.com or Call - 216.577.5579.