Welcome New Members
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The Center for Corporate Citizenship provides education, knowledge and service to help companies know more, do more, and achieve more with their corporate citizenship efforts. We welcome the following new members who are now part of our network of more than 8,000 business leaders representing 400 leading corporations:
- Driscoll's
- EMD Millipore Corporation
- Liberty Mutual Insurance
- McDonald's Corporation
- MedImmune
- Virginia International Terminals, Inc.
To learn more about Center membership, contact Rick Ward at wardrm@bc.edu
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Share Your Opinions
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Next Center Webinar
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Women Leaders: Why diversity, inclusion, and development are material to your business
Gender diversity is a critical factor in improving business leadership and decision-making, but it is also essential for the overall financial, environmental, and governance performance, and long term sustainability of a company. Studies suggest that the presence of women at the top positively affect all areas of business practice and success, and that companies that place explicit emphasis on gender diversity tend to perform better in general.
Join us in a discussion with two member companies about how to: - Keep qualified talented women at your firm
- Develop women as leaders
- Reap the social and business value of women leadership
Upcoming webinars
Achieving goals and overcoming obstacles: A partnership from both perspectives
April 3, 2013
The most popular session from the 2013 International Corporate Citizenship Conference
May 1, 2013
Click here for a list of on-demand webinars available to members
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In Good Company
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Launched in May 2011 in China, Amway's Spring Sprout Project is a prime example of how a company can use strategic partnerships to further its CSR goals and address a social problem. Developed by the Amway Charity Foundation (ACF), the initiative has established more than 700 kitchens to fight childhood malnutrition in rural China. ACF has pledged to build 1,000 kitchens in total in order to feed 500,000 children each day. Read more. |
| Research Briefs | |
Research briefs are summaries of recent or seminal research findings that offer insights and tools to efficiently access and apply knowledge accumulated from corporate practice and the academy. Only members receive full research briefs; below is a sampling from our latest issue. Learn more.
Good corporate citizenship can increase intangible asset values In this study researchers examined the mediating role of intangibles in the relationship between corporate financial performance and corporate citizenship performance. They found that sound corporate citizenship practices tend to have a positive impact on an organization's intangibles such as innovation, human resources, reputation and company culture, which in turn improves the organization's financial performance. Read more. Consumers' perceptions of brand ethicality influences their attitude toward productsResearchers examined the relationship between consumers' perceived ethicality of a corporation and their trust, loyalty, and emotional response at the product level. They found a direct relationship between consumer perceptions of a corporate brand and the perception of the product brands under a corporate umbrella. Read more.
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| Media Monitor |
Media Monitor is a news service for members of the Center. It delivers news items that offer perspective and analysis on issues that are shaping or are shaped by corporate citizenship practice. Below is a sampling from recent Media Monitor member emails. Learn more.
Secrets of America's happiest companies
Disengaged workers cost the U.S. economy $350 billion a year in lost productivity. Here's how the happiest companies boost morale and the bottom line. Fast Company
100 best companies to work for
In its 16th year, Fortune's ranking of the best workplaces in corporate America welcomes five list debutantes, and what's more, 78 of them are looking to fill nearly 67,000 jobs. Fortune
Ten reasons why doing good is good for business
By building a corporate giving strategy, you are giving to the bottom line. Toronto Globe and Mail
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Center magazine
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 The Corporate Citizen
Our latest issue of the biannual Center magazine, The Corporate Citizen, is now available in electronic and print versions. The Winter 2013 issue explores the power of partnership. Download a copy today!
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Director's Blog
Korean business positioned to practice corporate citizenship the "right" way
Katherine V. Smith, Executive Director, Boston College Center
At the end of 2012, I was honored to be invited to speak to a group of 500 executives in Seoul at the Korean Institute for Social Responsibility (KOSRI) meeting and film festival ( original news item on Korea's Etoday - English translation). Business has been an impressive engine of change in Korea - moving the country over the past 60 years from war-torn poverty to levels of prosperity that are on par with developed economies. It seems like progress can be endless in Korea and that anything can be achieved with hard work. Seoul is a beautiful mix of ancient culture and futuristic modern architecture. My hosts were extremely welcoming and eager to understand and apply concepts of global corporate citizenship that have been developed in American and European corporations. Read more.
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Member news
10 member companies represented in list of women recognized as CSR leaders
By Colleen Olphert, Director, Center Membership
International Women's Day is still a month away on March 8 but
the people at Triple Pundit have already gotten into the spirit by compiling a list of 35 women CSR leaders. Triple Pundit's Jen Boynton describes the list as "those women cranking out the CSR strategy and CSR reports who you don't get to hear from very often," along with some thought leaders you may have heard from.
We at the Center are proud to report that 11 representatives of our member companies are among these inspirational women. They are:
Ephi Banaynal dela Cruz, Director, Social and Environmental Accountability (SEA) and Audit, Microsoft Corporation
Mary Capozzi, Senior Director, Sustainability/Corporate Responsibility, Best Buy
Molly Cartmill, Director, Corporate Social Responsibility, Sempra Energy
Ginny Cassidy, Corporate Citizenship Consultant, Medtronic
Tamara "TJ" Dicaprio, Sr. Director, Carbon and Energy, Microsoft Corporation
Joanne Howard, Manager of Sustainability, Spectra Energy Corp
Marilee McInnis, Senior Manager, Southwest Airlines
Beatriz Perez, Chief Sustainability Officer, The Coca-Cola Company
Stephanie Rico, VP, Environmental Affairs, Wells Fargo
Laura Rubbo, Director, Corporate Citizenship, The Walt Disney Company
Kathleen Shaver, Director, Corporate Responsibility, Mattel
Women like these and others demonstrate the importance and value of gender diversity among business leadership. In our next webinar on March 6, we'll discuss how to retain and develop women as leaders. Like all of our webinars, it is free to members.
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International Corporate Citizenship Conference
New keynote speakers added from New Balance
Learn how this global athletic footwear and apparel
company walks the talk
A pair of key executives from New Balance will address the 2013 International Corporate Citizenship Conference to be held April 21-23 in Boston. They will provide insight into how a large global company successfully balances values, commitment to community, and the bottom line.
 Rob DeMartini, President and CEO, joined New Balance in 2007, bringing with him extensive knowledge and experience from a diverse background in consumer products business. Drawn to New Balance for its commitment to brand authenticity and responsible leadership, DeMartini guided the company to the development of a responsible growth strategic plan.
 Christine Madigan heads Responsible Leadership for New Balance and directs all sustainability, social responsibility, and community initiatives. She is responsible for providing strategic vision, industry collaboration and partnerships, and ensuring transparent global communication. Madigan previously headed Global Marketing and Brand Manage
DeMartini and Madigan join a diverse group of world-class leaders from The Travelers Companies Inc., Target, Campbell Soup Company, Altria, and Pitney Bowes as featured speakers during the 2-1/2 day event that offers extensive opportunities for learning, networking, and professional development for the more than 650 professionals in attendance.
Voting opens next week in Center Film Festival
With the February 8 deadline for submissions approaching, public voting opens next week in the Boston College Center for Corporate Citizenship's 5th annual Film Festival. Voting will take place on the Center website from February 14 through March 1 to narrow the field to 10 finalists. The finalists will be announced March 6.
A panel of judges will review the 10 finalists to choose the winner, which will be announced April 22 during the 2013 International Corporate Citizenship Conference in Boston. All 10 finalist videos will be available for viewing at the conference.
Only one video submission is permitted for each participating company. In order to win, a company representative must be registered and in attendance at the conference. Submission guidelines and entry forms are available on our website.
Don't miss the conference. Reserve a seat before it sells out!
You can begin designing your conference experience as soon as you register, when you will receive an invitation to join our exclusive online community and engage with other attendees before meeting them in April.
Updates to our agenda happen regularly. For the latest information and to secure your seat, please visit the 2013 International Corporate Citizenship website.
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Management Programs
March 20-22, 2013, Portland, Oregon
With an expanded number and variety of communication channels, you face increasing challenges and opportunities in sharing your community involvement efforts internally and externally. This makes a sound communication strategy essential to successful execution of your community involvement strategy. Crafting and communicating compelling messages via multiple media can boost employee participation rates and build trust in the community. This course from the Center for Corporate Citizenship will help you maximize the visibility and value of your community involvement initiatives. It will prepare you to:
- Gain a perspective on emerging communication trends
- Develop a comprehensive communication plan utilizing a five-step process
- Evaluate digital, mobile and social media applications and platforms as communication channels
- Examine and critique real-world community involvement communication campaigns
"This course helped me meet some of the challenges to optimizing the value of community involvement initiatives. It became clear that our ability to optimize the visibility of our community involvement initiatives is directly related to our capability to deliver unique and memorable communications that strengthen and reinforce our company's brand as a good corporate citizen." Jean Krause, Director, Community Relations, CenterPoint Energy
We design learning solutions to fit your needs!
Custom education programs increase your team's
capacity to create business and social value
from corporate citizenship
Is your organization trying to focus its corporate citizenship strategy for greater impact? Are you seeking to engage employees more effectively to make corporate citizenship stick? Do you want to create greater alignment and synergy among business units and functions? Regardless of the challenge, a custom program can help your team take corporate citizenship to the next level.
We determine the precise challenges and opportunities that you face as well as the knowledge, skills and capabilities that your team needs to achieve goals. Then we design dynamic approaches to learning that leverage the expertise of Boston College Carroll School of Management faculty, our network of corporate citizenship and subject matter experts, and a 20-plus-year legacy of working directly with companies to improve corporate citizenship management practice and performance.
To bring this powerful combination on site to your company, contact Director of Executive Education Billy Brittingham at 617-552-2555 or brittiwi@bc.edu.
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News on the Practice
ESG reporting doubles among S&P and Fortune 500
A recently released report by Governance & Accountability Institute, "2012 Corporate/ESG/Sustainability/Responsibility Reporting - Does It Matter?", provides new statistics on ESG reporting and use of the Global Reporting Initiative (GRI) Framework. The G&A Institute is the exclusive data partner for the GRI in the United States, the U.K. and Ireland. Among the findings: - An increasing number of corporate managers and boards are recognizing the many benefits that measuring, managing, and disclosing their strategies and performance on environmental, social and governance (ESG) factors can have for their companies.
- In the G&A 2012 analysis, 53 percent of S&P 500 companies reported, compared to 19 percent in 2011. Among Fortune 500 companies, the analysis found 57 percent of companies reported compared to 20 percent in 2011. The majority of companies that report in the S&P 500 and the Fortune 500 use the GRI Framework.
- Companies that report on their sustainability strategies, initiatives, programs and ESG performance appear to be more likely to be selected for key sustainability reputational lists, ranked higher by sustainability reputation raters and rankers, and, selected for inclusion on leading sustainability investment indexes.
The Center for Corporate Citizenship is now a certified training organization for the Global Reporting Initiative. Our two-day course, Sustainability Reporting: A GRI certified program, has sold out its first offering this month in Atlanta. A second offering of the course is being scheduled for May in New York. Please consult the program calendar on our website for the dates and location as they are finalized.
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2012-13 Center Course Calendar
The Center for Corporate Citizenship at Boston College offers courses that deliver the knowledge and skills you need to do your job. Center instructors will present the following courses to help you work toward a certificate or tackle a specific challenge:
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