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TruNews- Volume III, No. 1
January 2014
Greetings!

From the crew at TruTech Tools, HAPPY NEW YEAR!

4 Ways To Raise the Bar in 2014'
With each new year, we all get a fresh start to set the bar higher. You have the inspiration to dream big and the power to make it all happen. In honor of your new year's goals, remember YOU are the influence that brings about change to industry.
 
1. Write a review. Reviews don't make a difference, so what's the point? 
Oh, but they do. Your feedback can lead to changes in product design, new tools, and available content and training. Plus you don't have to write much to let us know where to improve or keep up the good work.  Read More.
 
2. Do you have an idea? Share it. You can be the influence, let us be your channel. At TruTech Tools, Jim and Bill have a seat at the table with the major manufacturers and the decision makers setting the standards and practices you have to work by. One way to share is with an email to Bill@TruTechTools.com.
 
3. Complete a survey. The research obtained from polls and surveys is essential to improving standards and practices for your industry. Plus they are easy. We ask the questions and all you have to do is fill in the bubble. Complete the survey in this newsletter today!
 
4. Like it, Post it, Tweet it, Pin it, or Plus it! One click on your favorite social network can communicate what you'd like to see more often. Google Plus Us today!
What Can I Do With IAQ? Wednesday Webinar at 5 pm Eastern
IAQ Issues
Peek-A-Boo!
Indoor air quality remains a major opportunity for companies doing whole house auditing and retrofit work. Yet despite growing health concerns amongst consumers, and increasing incidences of asthma, the challenges of capturing IAQ leads, testing homes affordably and converting to comprehensive solutions are as vexing as ever. In this webinar, industry veteran and tools expert Bill Spohn will discuss his  experience in the field, including how to affordably test homes, what homeowners are looking for and how to develop retrofits that solve air quality issues. Presented in conjunction with The Energy Circle.  Sign up for FREE approved for 1 BPI CEU
Radical Price Drop

The Fluke VT02 and Fluke VT04 Visual IR Thermometer 
Now starting at $499.95!

These Fluke Visual IR Thermometers have a sharp outlook. Traditional IR Thermometers only allow you to view a heat signature. The VT02 and VT04 combine the technology of an IR Thermometer, thermal imagers and digital cameras to let you see a heat map!

The VT02 allows you to view images as you close in on the problem area, getting you closer, clearer, and more exact results.

The VT04 is the most powerful in the line of Fluke Visual IR Thermometers and has 4x sharper images than the VT02.

With these incredibly low prices, they are affordable enough for every toolbox.
This Just In
Introducing the new Bacharach ECO 2020, a perfect fit for residential and light-commerical HVAC/R professionals. The ECO 2020 is economical and environmentally friendly. 

See you at the AHR EXPO!
Bill Spohn and Josh Crawley will be at this year's AHR Expo available for friendly greeting, Q&A, and whatever else goes with a firm handshake. If you're about, make sure you say hello! Email us at Josh@TruTechTools.com or Bill@TruTechTools.com to meet up!


A Free Tool For Everyone
Our hats off to Rick Karg for putting together a Energy Auditor/ Technician's dream website! This site is loaded with quick references from ASHRAE standards to Weather Station data. The equations are set up, all you have to do is enter data to determine ventilation needs or air infiltration. There are calcs for insulation and domestic hot water, too
        Do your math "on-the-fly" - check out RED Calc Free
SEO, Not As Hard As You Thought
iBusiness  An Overview of the Major Trends in Online Marketing for HVAC & Efficiency Contractors
If you missed the webinar, no worries. We record all our free webinars and keep them available to you through our YouTube Channel.

In this webinar, iBusiness An Overview of the Major Trends in Online Marketing, Peter Troast, President of Energy Circle, shares the simplicity of improving your Search Engine Optimization to reach more clients and improve online search results.

Watch to learn what is your most critical review page.
BuySafe at TruTech
BuySAFE provides shoppers with a 3-in-1 Guaranteed Shopping Program, giving our customers ultimate peace of mind. The service includes: 
 
  • $100 Price Protection*
  • $1,000 Purchase Guarantee*
  • $10,000 Identity Theft Protection*
 
Customers asked: we listened. This service has been purchased by TruTech Tools for our customers as an added measure, to improve your shopping experience and increase your satisfaction. 
 
There's a new app in town!
Imperial iManifold Digital Refrigeration Gauge

 
Watch this new video for a preview of the new Imperial iManifold Digital Refrigeration Gauge smart phone app. 
 
You can download the new app for free for your smart device be it Android or iOS.
Contact: Eric or Josh


 
Making Measurement Science Work!   
In This Issue
Visible Savings from FLUKE
NEW TOOLS
AHR 2014
FREE WEB TOOL
BUYSAFE with us
EXCUSES, EXCUSES
4 DAY GUARANTEE
GooglePlus In case you missed it

New Low Level CO Alarm

 

* New Thermal Imagers from Testo 870 & 870+

 

* Monoxor Plus

 

* 2 ways to WiFi your gig     TEC & Retrotec

   

SurveyPollExpected Growth In HVAC Industry
A pre-AHR Expo poll of HVAC industry leaders shows not just a growing optimism for the coming year, but a decided lack of pessimism. The survey of the 1,000 industry leaders found 79% expected a good or excellent business climate in the coming year. Read More.
 
At TruTech Tools, we're doing a poll of our own. We want to know what are your plans for the new year? Do you see growth in your future? 
CLICK HERE to give your answer.

We'll share our findings in a coming newsletter.
Got something to say?WriteProductReview
Why should you bother to "review this item"? Whether it's on our website, or a competitor's you should review items you purchase. Simply look for the Review this item link on any of our product pages.
 
Your review can effect product development of future models. It can also improve the product description if you felt more information would have been helpful. It can also let the retailer or manufacturer know what is working and how to "keep up the good work."
 
If you're still making excuses, check out 4 Reasons Not To Write Product Reviews. 
Calibration and Repair Services
TIME FOR SAVINGS
HAS BEEN EXTENDED

Take advantage of our 

For a limited time, Testo or Bacharach Combustion Analyzer Calibration is
Just $79

Now till 3/31/14

We also guarantee calibration services will process in just 4 business days. CLICK HERE to learn more.

We'll be introducing digital manometer verification shortly!
GooglePlusGooglePlus - us!
It's like giving an electronic hug!
   
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We deliver authoritative knowledge to contractors in HVAC and Building Performance. As a leading distributor of test instruments we help customers first realize, then solve their problems by helping them understand how, when and where to make make measurements through offering a hand-picked array of the best products enhanced with free webinars, training materials, downloads, guides with written and telephone support. We connect you to your industry via networking and participation in trade shows, technical conferences and committees where we forge the future via advocacy. We are fiercely passionate about doing it right the first time. We want to see people better understand their job and become more efficient, successful and profitable in what they do. Offering most resources free of charge, we hope customers appreciate our efforts and honor us with their business.