Joe Prusha | Entrepreneur.com | Full Article

The history of a franchise is rarely a simple tale of inspiration, determination and innovation. Like any business it can be pockmarked with tales of failure, short-sightedness and greed. But it is that history -- the good, the bad and the ugly - that future franchisees will scour when deciding where to put their money, time and effort. Each new hire to the franchise executive team, each major marketing campaign or product offering will be a new chapter in the story of how the company stated their goals and then set out to achieve them.