|
The marketing landscape has changed and we are at a crossroads. What used to work no longer does and to add to that, buying behavior has changed dramatically due to the economic crisis of 2008. So how do you find success?
Business owners and marketing directors are finding that:
- What was once done in terms of marketing no longer works
- Even the most dependable customers have changed their buying behavior
- Coordinating and orchestrating a multitude of vendors required for digital and traditional marketing efforts is increasingly overwhelming and results in a disjointed result
- In general, people are overwhelmed with news and data and how quickly things change
This hour long workshop will show examples of how today's marketing works and how to focus on one piece of the puzzle before expanding to the whole picture.
Let's refocus on defining target markets and creating profiles of :
- Who the target markets are
- What they care about
- The message you will use to appeal to them
- How you will reach them
- The call to action that will satisfy a need and result in a sale
- Let's refocus on your goals as a company
- What social media should you focus on and why?
- Create an example short-term plan that would integrate with another marketing effort
- We can identify inexpensive ways to test ideas, messages, and concepts (fire bullets before cannonballs)
|
