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February 19, 2015

BID Public Relations Efforts Result in Best Valentine's Day Coverage for the LA Flower District to Date

Every local television station in Los Angeles came out to cover the Valentine's Day activity at the Flower District this year. The district received coverage from CBS Channel 2, NBC Channel 4, KTLA Channel 5, ABC Channel 7, Fox 11, and Telemundo. Most stations filmed live for their morning news shows on Friday, February 13. Recorded clips ran throughout the day's scheduled newscast and were posted online. Univision filmed their prime-time fashion segment "A la Moda con Jomari", which aired nationally on the 13th as well. Additional media coverage included Timeout LA, LAist, and Racked LA.

Through the positive media coverage, we were able to boost the Fashion District's profile and visibility, while educating hundreds of thousands of Angelenos on what the district has to offer.

Save the Date: LA Market Week, LA Textile, and Gift & Home Markets in March

March is a busy month for the Fashion District with some of our biggest tradeshows of the year taking place on 9th and Los Angeles. First up is the L.A. Int'l Textile Show Spring/Summer 2016, March 2-4 at the California Market Center. L.A. Textile is the semi-annual sourcing show for designers and manufacturers. Fabric mills and manufacturing resources from around the world gather here to present their goods and services for the upcoming Spring/Summer 16 season.

LA Fashion Market Fall 2015 will take place March 16-19 with select showrooms open March 15 for Sunday preview. SHAPE Athleisure + Lifestyle Tradeshow will be making its debut during market week, March 16-18, showcasing the best in contemporary and luxury athletic and leisure wear. Buyers interested in active wear, premium yoga wear, and lounge wear will benefit best from this show.

Wrapping up March, the Gift & Home Spring Market will be highlighting Christmas & holiday, gifts, home décor, lifestyle and accessories brands, March 29-31 at the California Market Center.

Fashion District Social Media Update

Connect with us! The Fashion District is on Facebook, Twitter, Instagram, and Pinterest. The BID maintains a robust social media network as part of our marketing efforts, which are used to connect with shoppers, buyers, and visitors worldwide. Our most impressive following can be found on Facebook with over 36,700 followers, while our fastest growing audience is on Instagram, where we boast almost 6,500 followers.

Social media enables the BID to market to new audiences and a younger demographic, which in turn allows us to run more tailored online campaigns. For example, in the upcoming months we will be leveraging our social media reach to target prom shoppers, marketing to high school students directly.

Follow the LA Fashion District:

U.S. Department of Energy Better Buildings Challenge Los Angeles Program

Join the LA Better Buildings Challenge (LABBC) to help make the City of Los Angeles the greenest big city in the U.S. by 2020. The LABBC is an innovative utility-funded initiative to support property owners and managers in executing cost-effective building performance upgrades to achieve 20% energy and water savings.

LADWP Custom Performance Program Rebates
LADWP is increasing incentives for the Commercial Lighting Incentive Program (CLIP) and Custom Performance Program (CPP). Please see this flyer for details.

Contact info@la-bbc.com for more information.

Green Lodging Certification Program
The Green Lodging Certification Program recognizes hotels that implement policies around energy and water conservation, recycling, pollution prevention and earth-friendly purchasing, and actively markets your "green" hotel to planners and tourists. See this flyer for additional information or contact Ben Stapleton of the LABBC, ben@la-bbc.com.