Is Your Logo Linked to Greater Profits?
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If you have any doubt as to whether a company's choice of a logo can increase profit, the recent study conducted by Siegel & Gale will change your mind.
The group conducted a survey of 3,000 people in the United States and the United Kingdom to determine just how effective corporate logos are in determining consumer behavior. The results of the study clearly show that the logos of certain companies are much more memorable than others. Brand Recognition by Logo: The Numbers Consumers in the United States, as well as the United Kingdom, believe that the logos of certain corporate monoliths like Coca-Cola, Apple, McDonald's and Nike are instantly recognizable. Marketing researchers at Siegel & Gale showed consumers the logos of the world's top 100 brands to determine how easy it is to remember corporate logos. Just over 15 percent of respondents cited the Nike logo as memorable. Coming in second was Apple's iconic logo at just under 16 percent. McDonald's was next at 11 percent, and Coca-Cola scored at just under 10 percent.
A Corporate Logo is Much More Than Just a Symbol It is interesting to note that customers who responded to the survey were more inclined to assign positive characteristics such as trust, reliability and respect to the logos they had a familiarity with.
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March 2016
Volume 6, Issue 3
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Alternatively, consumers are also more likely to label corporate logos they are unfamiliar with as tacky, boring and assuming. These feelings serve as evidence that the hidden magic of a well-known logo has the potential to make a lifelong impact.
If a company can make an impression on a youngster early in his life, that individual will be more likely to become a loyal customer across posterity. The bottom line is that a company's branding means much more than most people assume. Viewing a familiar corporate emblem, logo, text and color combination or any other identifying icon really can make the difference between brisk sales and paltry revenue.
Anyone who owns or manages a business should have no doubt that the organization's logo is often just as important as the quality of its products or services. The choice of image and design really does mean just as much as any other part of a company's marketing plan.
If you have any doubt as to whether your idea for a logo or your existing logo is up to par, do not be afraid to reach out for expert assistance.
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Social Media, Reporting for Duty
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Analyzing how well your posts are performing is essential. It helps you know what to create in the future, and what to avoid. The best way to do this is to devise a social media reporting system.
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Determine who gets the report. Tailor it to their needs and remove any extraneous info.
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Choose metrics that are important, like the reach, volume, engagement, and audience.
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Use tools to help you find the right data.
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Pick the best timeframe according to your goals.
Overall, a solid social media reporting system can help you reach your audience better.
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If you're doing it right, hiring new people is stressful. Not just for the candidates, but for you too. If you hire the right person, you have made a fit that will hopefully be like family over the next several years. If you hire the wrong person, they can keep your business from improving and can cause many headaches along the way. So what can you do to ensure you get the best possible candidate hired?
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Change things up physically during the interview.
Sit next to a candidate, or talk to them while you're walking. Do something to make candidates more comfortable so you can learn more about the real them.
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Don't rush from question to question.
Pause after an answer and maybe you'll learn more valuable information after they have paused for a beat or two and continue with more details.
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Avoid the trite and the unanswerable questions.
If you want to know how well they are at preparing for the canned questions, then go ahead and ask them, but you won't learn anything important.
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Give them honest feedback.
If there was a performance test or something as part of the application, go ahead and tell them how they did. Often it's just a baseline to tell you something about the candidate anyway.
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Call references and ask the important questions.
Spend enough time on the phone to get a feel for how that candidate did in that job. Bear in mind that a prior employer may only want to acknowledge that the candidate worked there before - and say nothing else. This is important to note as it typically means the candidate's performance was not good enough to merit comment.
- Tell the candidate how the process is going to work. If they are the first interview of five, say so. If you take forever to dot your I's and cross your T's before hiring someone, tell them it will be month, not a week. Be honest about the procedure and give them permission to call and check on the status of the opening too.
Hiring people, especially in a small company, is stressful. Looking for a job is stressful too. Do what you can to put candidates at ease, and it just might help you find the right fit for your job opening.
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