Marketing pros and creative thinkers - are they really like oil and water? You need both sides of this coin to deliver an interesting, actionable strategy for your business but how can you manage these two different perspectives under one roof? Most business owners agree that diversity makes a team stronger, but they also struggle with effective leadership. Here are a few tips for getting the best performance out of different types of thinkers:
Leave A Paper Trail Even though marketing development can be a hectic process, try to write down directives when you can. Not everyone can remember instructions on the fly, especially creative types. Jotting emails and keeping everyone updated is the best way to avoid confusion and inefficiency. Ask, Don't Tell In a competitive environment, you need to pair your leadership with collaborative encouragement. In order to maximize participation and foster creativity, encourage your team members by asking members for input rather than dictating the next step in the process. Try to create a workplace that thrives on validation rather than rejection. People tend to respond better across the board when they don't feel like they're being bossed around, leading to better performances and better products. Leverage Individual Strengths Seeing your team as a group of individuals is one of the best ways to get great performances from them as a whole. Take the time to study and identify the strengths and weaknesses of each team member so you can set your team up for success, rather than wasting time on mismatched assignments and poor leadership tactics. Many business owners have tried and failed to get great results from creative thinkers and marketing teams. You need a fusion of these two mindsets in order to dominate the creative marketing side of business, and you can't let poor management hold you back.
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