Your Customers Are Looking For You Online...
Can They Find YOU?

Michael Bennitt
Editor
September 2015
Volume 5, Issue 9
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Overwhelmed? 
 
It's been said that being organized brings empowerment. Does your team feel empowered... or just exhausted? If you're seeing some signs of your team reaching overwhelm, it could have everything to do with not being organized. Take a look at the signs that your team could use a little help getting coordinated.

More Work Than Time

There is nothing wrong with being valuable and having tons of work to do. The problem comes in when you have more work than you have time. If you're organized and you have a handle on your resources, last minute requests and rush orders shouldn't put your team in the position of burning the midnight oil on a regular basis.

Getting organized can help your team members to really focus on their current projects, without having to turn down impromptu requests. If you're not using good project management software, you're missing out on the opportunity to keep everyone up to date. You and your team can use it to keep track of the amount of work assigned to each team member, to track actual project status, and to check updates to see if projects are on track to meet deadlines. With all of this information, it's easier to see who has availability for last minute work requests and who you can delegate additional tasks to if needed.

Forget Forgotten Work

Nothing is worse than getting a status request on something you don't even have on your to-do list. Failing to track all work requests and deadlines can not only increase the workload and stress of your team, it can result in lost customers.

Team calendars in addition to your project management tracking system can help keep everyone in the loop and on top of requests. Effective management of communications, work requests, deadlines, and team member availability will keep everyone calm and keep the workflow flowing.

The Email Avalanche

Email is one of the most incredible advances in business in the last century. But the down side is it can also become a drain on your time and a blockade to efficiency. Keeping it in check is key to being productive.

Controlling your email might be a simple as scheduling time each day to clean out your inbox, reply to requests, and file messages. If you're using email to communicate with your team, it might be time to consider an enterprise social network to enable more productive communication with quicker response and ease in management, that won't fill up your email inbox.

A.A. Milne once said: "Organizing is what you do before you do something, so that when you do it, it is not all mixed up." This is true even in your marketing team. Getting organized can get you out of overwhelm mode and into a more satisfying and productive work environment.

 
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About Us

We work with business owners (like you) to grow and increase their profits by doing their online marketing for them.

Our specialty is making sure future customers can find you online and choose you over your competitors, even if they don't know your name - with Social Media, Search Engines and Mobile devices

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 Promoted Pinterest Pins 
Adding promoted pins to your marketing grab bag is an effective and affordable way to stay in front of your customers. Here's how to get started:

  1. Create a pin using images that will appeal to your audience.
  2. Decide if you want to increase traffic or boost engagement and select the right pin choice.
  3. Choose the dates for your pin promotion keeping your budget in mind.
  4. Select keywords to increase visibility.
  5. Set your budget for cost-per-click.
  6. Review results and make adjustments for your next campaign.

Employees or Contractors?     

If you're looking to boost your resource pool, stay on budget, and cater to the ever-changing face of the workforce, you might be considering taking on contractors vs. full-time employees. Take a look at the difference between contractors and employees before putting out the call for an open position. Here's what you need to know.

Cost Factors

Full-time employees mean additional costs including health insurance, vacation, and taxes - not to mention workers comp insurance. Contractors can cut down on most of those costs, though some will negotiate for health insurance.
 
Job Longevity

Most contractors work for a specified period of time doing a specified job. The upside is that you can fill positions needing specialized skills easily. The downside is that it results in high turnover, which can make it tough to build a strong team.

Loyalty and Commitment

Full-time employees tend to have a sense of pride and loyalty to the company's success and long-term goals and contractors often do not. Full-time employees tend to feel vested in the company's mission and feel successful when the company as a whole is successful. That sense is what spurs employees to go above and beyond what's expected to see the company as a whole reach its goals.

Contractors are less likely to work outside of the job description set for them in their contracts without additional pay. It's not to say they have less pride in their work or don't want to see the company succeed; it's just a different level of engagement.

Deciding between contractors and employees for roles within your company can be a difficult decision. Looking at the pros and cons can help you make the right choice for your organization.