Your Customers Are Looking For You Online...
Can They Find YOU?

Michael Bennitt
Editor
April 2015
Volume 5, Issue 4
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Is Linkedin Visual Profile for You?


 

As you may or may not know, LinkedIn has now created profiles that provide a lot of flexibility and potential notoriety, if you know how to showcase your good points in a positive way. Here are a few things that can help you to make the most of your LinkedIn profile, and hopefully make the most money possible through your network of LinkedIn professionals.

 

If You've Got It, Flaunt It

 

Thanks to LinkedIn Visual profiles, if you've got it, you can now flaunt it. There's practically no limit to the number of things you can display. Pictures are fantastic, of course, but why not go the extra mile with a video that showcases all of your talents to any potential employers? That's sure to catch someone's eye.

 

But Don't Flaunt It Too Much

 

Of course, with social media being what it is, you don't want to flaunt it too much, or flaunt the wrong things for that matter. So, this new flexibility also comes with some added responsibility on your part. For example, if you choose to post a presentation file or video message, be careful not to cross the line into the territory of over-selling yourself. Nobody wants to hire someone with an ego the size of the moon.

 

Work the System

 

The new LinkedIn visual profiles come with a whole new system of doing things. You can work that system to your advantage. Comment on the visual profiles of other LinkedIn members and you'll soon find your network growing by leaps and bounds, and you can use comments on your profile from others to help you climb to the top of the networking ladder.

 

Once You're on That Ladder, Don't Fall Off

 

Finally, building up your LinkedIn visual profile is great, but don't relax when you get to the top of that ladder. You still have to make sure that your profile stays professional and appealing. Don't let yourself slip into posting silly videos of your pets, kids, or even your spouse.

 

Remember that your LinkedIn target audience isn't going to be the same as the one you might have on Facebook or Twitter.

 

Marketing your business on social media might seem like it's an extra headache you simply can't deal with on top of all the other tasks on your plate every day. That's an understandable feeling - but for most business niches, social media is a must rather than just a nice idea.

 

If you don't post at all, your prospective customers will wonder why you're not showing up where they look for you (and they DO look on social media sites). Worse yet, if you don't post often enough, they'll wonder whether you're still in business. And worst of all, if you don't post the right kind of updates, they will never even give you a chance.

 

   
I'm Social Now
IM Social Now
About Us

We work with business owners (like you) to grow and increase their profits by doing their online marketing for them.

Our specialty is making sure future customers can find you online and choose you over your competitors, even if they don't know your name - with Social Media, Search Engines and Mobile Phone devices

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Three Ways You Can Use Social Media to Be a   

Pro Marketer    

People pay good money for some information you can get free just by doing some quick research. Here are just three tasty tidbits you can discover and use to market better:

 

  1. Find out what your customer base would like to read about. Use the Facebook Graph Search to look at what other interests your target market has.

  2.  Check out how often your competitors post on various social media platforms, and when they post.

  3. Use the Twitonomy tool to analyze profiles in your industry, and you can see which hashtags are working best for them on Twitter.


Customer Service They'll Love    

When your business aims to provide the best possible customer service, you might feel like you're constantly going at warp speed all the time. After all, the only good customer service is fast customer service, right? Well, there are some exceptions to that rule. Here's what you need to know to delight your customers at any speed.    

 

Deed Over Speed


Numerous studies have shown that, in general, the best policy is deed over speed when it comes to customer service. In other words, if you want to keep your customers coming back for more, you need to be worthy of their adoration. No matter how quickly you get through a customer service call, if the customer isn't any happier, it won't help anyone.

 

It's much better to take your time and help a customer properly. Service with a smile (or a friendly voice on the phone) might sound like a bit of a cliché, but it truly works. Give the customer what they want and they'll be hooked for good.

 

The only time that speedy responses are always guaranteed to be best is when you're dealing with Social Media. Everyone wants instant answers online. So, even if you're not helping them as much as they might like, they're bound to remember your speedy online service.

 

Tell It Like It Is, Sort Of

 

In the customer service field, honesty is always appreciated, but one key to building a network of happy clients is to know how to present that information. For example, if you have good news and bad news for a customer, leading with the bad and then telling them the good will end things on a high note.

 

So, don't just speed your way through the customer service industry. Stop and interact with your customers. Ask yourself what they want from you and how you can help them. Soon you'll find your network of happy clients growing faster than you can say, "How may I help you?"