As you may or may not know, LinkedIn has now created profiles that provide a lot of flexibility and potential notoriety, if you know how to showcase your good points in a positive way. Here are a few things that can help you to make the most of your LinkedIn profile, and hopefully make the most money possible through your network of LinkedIn professionals.
If You've Got It, Flaunt It
Thanks to LinkedIn Visual profiles, if you've got it, you can now flaunt it. There's practically no limit to the number of things you can display. Pictures are fantastic, of course, but why not go the extra mile with a video that showcases all of your talents to any potential employers? That's sure to catch someone's eye.
But Don't Flaunt It Too Much
Of course, with social media being what it is, you don't want to flaunt it too much, or flaunt the wrong things for that matter. So, this new flexibility also comes with some added responsibility on your part. For example, if you choose to post a presentation file or video message, be careful not to cross the line into the territory of over-selling yourself. Nobody wants to hire someone with an ego the size of the moon.
Work the System
The new LinkedIn visual profiles come with a whole new system of doing things. You can work that system to your advantage. Comment on the visual profiles of other LinkedIn members and you'll soon find your network growing by leaps and bounds, and you can use comments on your profile from others to help you climb to the top of the networking ladder.
Once You're on That Ladder, Don't Fall Off
Finally, building up your LinkedIn visual profile is great, but don't relax when you get to the top of that ladder. You still have to make sure that your profile stays professional and appealing. Don't let yourself slip into posting silly videos of your pets, kids, or even your spouse.
Remember that your LinkedIn target audience isn't going to be the same as the one you might have on Facebook or Twitter.
Marketing your business on social media might seem like it's an extra headache you simply can't deal with on top of all the other tasks on your plate every day. That's an understandable feeling - but for most business niches, social media is a must rather than just a nice idea.
If you don't post at all, your prospective customers will wonder why you're not showing up where they look for you (and they DO look on social media sites). Worse yet, if you don't post often enough, they'll wonder whether you're still in business. And worst of all, if you don't post the right kind of updates, they will never even give you a chance.