Your Customers Are Looking For You Online...
Can They Find YOU?

Michael Bennitt
Editor
January 2014
Volume 4, Issue 1
   Downloadable PDF version
I'm Social Now 
Newsletter 
Start The Year With a Strategy
Ring in the New Year by developing a solid strategy for success. Getting caught up in the resolution frenzy might be a good way to stay on track with a new marketing plan this year. Designing a solid structure can help meet short-term goals and keep your business on a schedule for success.

Keep it Simple
Simplicity is the best policy when you are designing a new marketing strategy. Keep your marketing goals concise. This will make them more attainable and easier to keep organized among your staff. Clutter and confusion are the two biggest threats to achieving group goals.
Explicitly divide up the tasks and responsibilities so that your team understands who is accountable. Set clear standards for success. Even the most basic marketing strategy can yield impressive results when the quality of performance is held to a higher standard. 

Overhaul Your Mentality
Don't limit your new marketing strategy by making superficial changes. Make sure your new strategy reflects the core values and attitudes you want your business to project. Ask the big questions, and you'll get big answers. You are much less likely to experience success with a marketing strategy that doesn't resonate with your brand identity and marketing style. Don't force a bad fit, because it will hurt you in the long run by wasting time and resources.

It's important to have goals, but overhead objectives can be even more effective at bringing clarity to marketing missions. Projecting a vision for the future is a good way to assess progress that you have made and progress that you still want to make.

Do Your Research
There are dozens of ways to approach tactical planning. Base your decisions on business workflow and past experiences with marketing plans as they have affected your business. Remember, there's no wrong to develop a successful marketing strategy.  It all hinges on your understanding of how internal structures will play out.

Coach Your Team
Generating discussion about moving forward with a possible marketing structure will prevent hiccups along the way. Get opinion and feedback from the people you'll be working with, and make sure they are on the same page before you make drastic changes. Having input will allow you to make an executive decision supported by data, experience, and different perspectives. Interactive leadership has always produced more dynamic results. If your staff is engaged in the process of improving marketing strategy, your business will benefit from satisfied and participatory growth.
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About Us

I'm Social Now works with business owners (like you) to grow and increase their profits by doing their online marketing for them.

Our specialty is making sure future customers can find you online and choose you over your competitors, even if they don't know your name - with Social Media, Search Engines and Mobile Phone devices

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February events and holidays for your marketing calendar:
1 National Freedom Day
2 Ground Hog Day
5 Nat�l. Weatherman�s Day
7 Winter Olympics Begin
8 Kite Flying Day
10 Umbrella Day
11 Make a Friend Day
12 Abraham Lincoln�s B�Day
14 Nat�l. Organ Donor Day
14 Valentine�s Day
15 Singles Awareness Day
16 Do a Grouch a Favor Day
17 President�s Day
20 Love Your Pet Day
22 George Washington�s B�Day
22 Int�l. World Thinking Day
23 Winter Olympics End

What specials, deals, and packages can you create with these events in mind?

Reasons to Chat on Twitter      

Twitter might be an enigma to some businesses, but the companies that invest time and energy with this social media platform usually see results.
  • Who is loving life this New Year's? 55-64 year olds are Twitter's fastest growing demographic. This is a target audience when it comes to consumerism.
  • Be aware of users on-the-go and the opportunity to access them anytime, anywhere. Over 60% of Twitter accounts are accessed via mobile devices.
  • Pace yourself! The average activity level of most Twitter accounts clocks in at 208 tweets per account.  This means your business needs to commit to regular activity on this platform.

Need help with this? Just ask us!
Getting Good Advice?
We live in the age of information. There's never been so much raw content available at the click of a button. Getting insight about how to be a successful leader in business management can be confusing and ineffective if you don't know where to look. Getting bombarded with so many conflicting opinions about productivity can just end up making the problem worse. Here are some of the best pieces of simple business management advice, and how to know if you're getting led astray.

Don't Get Boxed In By Rules
There is no cure-all secret to success. Anyone who says otherwise is delusional. Just like all businesses are structured differently, each pattern for individual success will be different. While there are definitely some methods for effective management that are tried and true, it's important to interpret these tips on a personal level.

Create Your Own Philosophies
The worst mistake you can make as a manager is to repress your creative
impulse. Just because you work in a world of structure and organization doesn't mean that imagination needs to be dismissed. How do you see the world? How can you most effectively translate your thoughts and values into digestible and articulate ideas? Great leaders foster effective communication and dialogue in the work place.

Don't Accept Platitudes
Overused business cliches might sound like wisdom, but take everything you have heard growing up with a grain of salt. The business world now is very different than that of the past. Horizons are practically limitless when it comes to business structure, and free-form leadership and management are increasingly popular methods of improving productivity. All the most successful brands today thrive of unorthodox approach to problem solving. While their businesses may retain traditional internal structure, companies understand the importance of imagination, creativity, and personal freedom when it comes to leadership.


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