Mobile marketing is coming to a smartphone near you - and it will either bring customers your way, or essentially gift wrap them and deliver them to your competitors. People want that instant connection and are increasingly accustomed to it. If your business is not utilizing mobile marketing, you are missing out on all kinds of things:
- Ads based on location so nearby potential customers realize you're there
- Instant coupons you can update as often as you want to
- QR codes they can scan for more information
- SMS texting, check-in services, social apps and more
Just as smartphone users will load the phone with the exact apps and features they want, customizing their options to create a unique mobile device, so your mobile marketing strategy should be customized. You want to create the unique mobile marketing strategy that keeps you from missing all that profitability.
Think Your Business Is Mobile-Optimized? Find Out for SureToday your business should be mobile-optimized for best marketing results. Over half of consumers own a smartphone and use it to go online and order products and services. Many mobile users buy within an hour of searching for online. This means ordering lunch to even a new TV using their mobile phone. It increases business and leads to more sales.
Strategies to Increase Mobile Use You should know the users or target market and how they use their mobile phones or tablets to search and order products. You can learn from analytics how many users are finding your site through mobile devices. Think about your customer segments, age and habits how they use their mobile device to search for your products or services. Would the typical customer search after work or in the evening at home? What times do you think they would use your site the most?
Design your website so that it can be accessed by most mobile devices. This means that your site displays well and customers can fill out forms or call. It should be clear and accessible on any mobile devices like iPhone, iPad, Kindle, Blackberry and Android. When someone cannot access your site this means they will go to your competitor. You may want to consider developing a separate site for mobile devices.
Investing in mobile advertising is often 50 percent cheaper than other forms. Target ads for specific locations where your business is located. Create mobile content that really sells your business or services to the public.
Think about your mobile website as a handheld sales tool that your new customers WANT to interact with.
