Can you believe it's already June?

Neither can I.

My year is off to a great start and I wish the same for you.

I hope you find value in my June newsletter, and if you have questions or comments write me back.  I personally respond to this e-mail address.

Stay true to your goals.

Live life with a purpose.

Credibility is everything. If you want to succeed in business, your customers, investors, vendors, and colleagues need to trust in you and believe you will perform well for them. You are under constant scrutiny.

But before you start thinking, "No fair!" remember how it goes when you're in the role of customer, investor, vendor, or colleague.

Let's say you're at the grocery store to pick up dog food. How do you pick which is the best? Is it simply based on the price? No.
 
The price may play a part, but your past experience is also important. What has your dog liked before? What do your friends and family and veterinarian say about the product you're considering? Have you even heard of this product before? These are all questions that might come to mind.
 
As a business owner, you need to sell yourself as a worthy product as well. Take the following steps, and you will find success.
 
1. Know yourself. It is important to be honest about who you present yourself to be. People generally are great at detecting a fraud and will be more impressed with your honesty and genuineness than someone who comes off as fake.

2. Know the worth of your products. If you are confident in the value of your product and services, you will have the courage to be upfront about all aspects of the product, both positive and negative.

3. Know your stuff. If you can add insights based on research and facts, you will seem more knowledgeable. Your input is valuable when you bring new insight to the table, giving the customer a new perspective.

4. Know how to listen more than you speak. You don't have to prove yourself by answering questions that were not brought up. Instead, listen carefully to the questions and statements your customer makes, and respond thoughtfully.

5. Know how to connect. If you always sound like your biggest goal is to sell them something, you will lose all credibility. Don't make false claims. Be honest and clear about the benefits of your service or products.

If you can understand the needs of your customers and communicate how you've come to have the very solution they've been seeking, your input will become exceptionally credible for them. That ability to help people know, like, and trust you is what will help you close more sales than ever before.

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