I'm Social Now
Newsletter
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Thank you to each and every one of you for all of your feedback on the newsletter. You are the reason I do this newsletter, and I like being able to address questions this way because if one person asks there are probably ten thinking something similar.So keep the e-mails and phone calls coming - I look forward to hearing from you!
Respectfully,
Michael Bennitt
Editor
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Are You Doing Too Much in Your Business?
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Many entrepreneurs find themselves overwhelmed at first. There's everything to do and not enough time to get it all done. We all know the importance of having a to-do list, but no less important is to know the things which aren't worth your time and to stop doing them immediately.
Among the easiest of pitfalls is refusing to delegate. Early in a business' life, many of us want to handle everything ourselves to save money. That strategy doesn't work out so well when you're working 80 hours a week and seeing your company's growth stall out. It's far better to take a risk and hire people whom you can delegate tasks to, so that you're free to actually run your business.
Another mistake that's all too easy to make is perfectionism. Flash edges and gorgeous layouts are all well and good, but that's the icing on the cake; the cake itself is your content. Get the core essentials right and you can leave fine-tuning the appearance of your website or PowerPoint presentation for later.
Similarly, while it is important to block out some time for administrative tasks, don't let the small stuff distract you from the big picture. Focus the main thrust of your energy on tasks that will propel your business forward. Choose a strategic priority every day and don't rest until you've worked on it.
When investment dollars are tight, it's all too tempting to overhaul your pro forma financials more often than is truly needed. While you want your pro forma to be reasonably "accurate," it's a better idea to focus instead on your cash plan. Knowing how much money you need to get up and running is more valuable.
The idea of getting every detail right is a seductive one, but is ultimately a distraction. Spend your time more wisely on the truly important work, and your business will shine.
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 | | I'm Social Now |
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Stay Connected
 
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I'm Social Now works with business owners (like you) to grow and increase their profits by doing their online marketing for them.
Our specialty is making sure future customers can find you online and choose you over your competitors, even if they don't know your name - with Social Media, Search Engines and Mobile Phone devices
. About Us
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May events and holidays for your marketing calendar:
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1 Mother Goose Day 4 Star Wars Day 6 No Diet Day 8 No Socks Day 11 Eat What You Want Day 12 Limerick Day 13 Frog Jumping Day 14 National Chicken Dance Day 15 National Chocolate Chip Day 16 National Sea Monkey Day 17 Pack Rat Day 18 Visit Your Relatives Day 21 Waiters and Waitresses Day 25 National Tap Dance Day
What specials, deals, and packages can you create with these events in mind?
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LinkedIn is a fantastic resource if you use it well. With only a bit of work, you can eke every advantage from your LinkedIn account. - Update your profile to match any info about you on your company website. Consistency is key.
- Join groups related to your peers, your industry, and your interest areas. Avoid irrelevant groups; they'll only distract you.
- Talk with your connections! Having lots of connections does you no good if you don't keep in touch with them.
The critical thing is to take the initiative, help your contacts out. They'll remember your help later on, and help you out too. Need help with this? Just ask us!
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Just a Few Words to Sell Your Business
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These days, having a solid slogan can make all the difference. Creating just the right slogan isn't as straightforward as just throwing a handful of writers in a room for a few hours, though. The top slogan writers agree that the best slogans most often arise unexpectedly, and may well be a longer sentence, rather than the pithy phrase that conventional wisdom regards as the gold standard.
Here are seven tips for creating the ideal slogan for your business:
- Embrace the unexpected - Assigning a writer the job of coming up with a tagline or slogan is one of the surest ways to prevent them from doing so. Some of the best slogans arise spontaneously from unrelated projects.
- Inspire an emotional response - The tagline "What happens here, stays here" immediately gives Las Vegas that special allure of the place where you can do things that you can't or won't do elsewhere.
- Fresh, but familiar - It's important to occasionally update your slogan or tagline to stay fresh, but to not change so often as to confuse or alienate consumers. Balance is the key.
- Brevity isn't always a virtue - Geico's made a name for itself with its lengthy "15 minutes" tagline. The weight of a somewhat longer phrase can trump the snappiness of a two-to-three word slogan, being both memorable and informative.
- Negativity can be surprisingly positive - It's astounding how oversensitive many business owners are to words like "don't" or "never." With slogans like "nobody doesn't like Sarah Lee" to be had, sometimes one or two negative words can be very positive indeed.
- Turn it into a rallying cry - When you really, truly understand your audience on a deep level, you might find that a call to action can serve well as your slogan. "Just do it" is one great tagline that follows this idea.
- Avoid empty buzzwords - Consumers are bombarded with flashy language, to the point that it seldom registers anymore. "Power," "innovation," and other such words are vastly overused. The better approach is to imply such ideas by showing how your brand embodies them.
It's all too easy to focus on what you want to say about your brand instead of what your target audience needs to hear you say. Your slogan isn't there to puff you up. It's there to help connect you with consumers.
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Copyright © 2012. All Rights Reserved.
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