I'm Social Now
Newsletter
|
As we begin 2013 I want to take this opportunity to thank all of my friends, acquaintances, business colleagues and clients for a successful 2012. Your support and encouragement mean more to me than you know. By working together and supporting each other we all win.
My wish for each and every one of you is health, happiness and success in whatever endeavors you embark upon in 2013.
Live life with a purpose.
Stay true to your goals.
Respectfully,
Michael Bennitt
|
Every business owner starts with a bang, that entrepreneurial spark that's needed to rocket launch a new business and take it from nowhere to "now here". The early days are fueled by passion, hope, and the delirium that comes only from living in a state of "this better work!" for an extended period of time.
Then comes a fork in the road where, oddly, either side your business takes ends up in the same place. Your business may exit the launch phase by becoming a lean, mean cash machine. You may be making money hand over fist, enjoying the business success you'd known was possible before you ever opened the doors. Or, you may be struggling, always feeling like the success you crave is just a hair out of reach, just one more over-worked week away. Strangely, business owners on both ends of this spectrum report feeling bored, unmotivated, and disengaged from their business at times. It could be that familiarity DOES breed contempt, the sort of contempt that puts the future success of your business in jeopardy.
So, what do you do?
When you reach that point of feeling like you're running on empty, it's time to stop and reconnect with the enthusiasm you once had. Take a day to chronicle the history of your business. Reflect and remember why you started it in the first place. What were your hopes back then? Your goals? What have you achieved for yourself, for those who work for you, for your clients or customers? If you can, have someone give you a tour of your business as if you'd never been there before. Connect with your customers to ask for feedback on how your product or service has helped them.
The goal is to approach the business with fresh eyes. If you're bored with your business, there's no way you can grow it, and eventually it will become burdensome to you. If you can recapture your enthusiasm and go at it with the fervor you had early on, your growth potential for this year is unlimited. The time you invest in rekindling that fire may be the most profitable you spend this year.
|
 |
|
|
 | | I'm Social Now |
|
Stay Connected
 
|
I'm Social Now works with business owners (like you) to grow and increase their profits by doing their online marketing for them.
Our specialty is making sure future customers can find you online and choose you over your competitors, even if they don't know your name - with Social Media, Search Engines and Mobile Phone devices
. About Us
|
 | | Available Exclusively at Amazon.com |
|
|
February events and holidays for your marketing calendar:
|
5 National Weatherman's Day 7 Send a Card to a Friend 8 Kite Flying Day 9 Toothache Day 10 Umbrella Day 11 Don't Cry over Spilled Milk 14 Ferris Wheel Day 15 National Gum Drop Day 18 National Battery Day 26 Tell a Fairy Tale Day 28 National Tooth Fairy Day
What specials, deals, and packages can you create with these events in mind?
|
|
|
Does Facebook Work if You Sell B2B?
|
The truth is, this social media giant may not be the biggest lead generator for a B2B biz, BUT with no apparent end in sight for increased Facebook engagement, you must still build an effective presence there for your B2B. Here are a few quick tips: - Require fans to Like before they look. Use fan-gating to build your fan base and your list simultaneously.
- Engage and capture. Provide excellent, relevant content with a call to action that results in adding prospects to your funnel.
- Use Facebook ads to reach your fans' friends and expand your reach.
Need help with this? Just ask us!
|
|
How Can a White Elephant Help Your Business?
|
If you gathered with friends and family over the past month, chances are you're the proud new owner of something... strange. Perhaps an enormous jar of pickles, a pair of itchy wool socks, or maybe a Chia Pet made its way into your possession. Whether you called it a white elephant exchange, a Yankee Swap, Dirty Santa, or something else, the upshot is, you 'won' something someone brought as a gag gift for this game. While that Shake-It Weight may not be exactly what you'd have chosen for yourself, it holds the seeds of something great you could use in your business in the new year: The concept of barter. Many businesses are turning to barter as an economical way to exchange products and services with other businesses. By bartering, you can reduce inventory that's unlikely to sell, stay busy during a typically slow period in your business cycle, preserve your capital reserves, and more. While you'll want to check with your tax advisor about any implications bartering would have on your books, in many cases swapping can be done and reported fairly simply. In short, the rule is that barter exchanges need to be reported just as if money changed hands. Some tips on setting up a simple barter plan that'll help ensure everyone goes home with what they really wanted: - Be specific about what you have and what you want. While half the fun of a swap game lies in the mystery or even sleight of hand inherent in wrapping paper, it's not the same when you're bartering for real. You should be as specific about what you will give and get in this arrangement as you would be if cash were involved.
- Treat the barter customer as well as you would a 'real' customer. When you play a swap game, a secondary goal for many is to come up with the worst possible gift while making it look great enough to get people fighting over it before it's unwrapped. Your barter partners have the potential to become excellent referral sources for your business - but only if they are delighted with their experience in doing business with you.
- Choose your barter partners carefully. It would be foolish to enter a barter arrangement with a business that's in danger of closing the doors. You could easily deliver on your end and never receive what was promised in the arrangement.
- Agree on the dollar value of the swap. Be sure you are swapping apples for apples so both parties will get equal value. You don't want to enter this swap with the business equivalent of your Uncle Ned who wraps up a bunch of rocks as his entry in the game.
- Think through the details first. Depending on what you exchange, there may be additional costs to be incurred, such as shipping. Decide in advance who will cover these costs to avoid misunderstandings among barter partners.
While setting up a bartering plan for your business may take some planning, it can be a thrifty way to get the products and services your business needs without losing your grip on your hard-earned cash.
|
|
|
|
|
Copyright © 2012. All Rights Reserved.
|
|
|
|
