Aubrey 380 Area Chamber of Commerce
eNEWS from

November 21, 2012
Proudly Serving Aubrey, Krugerville,
 Cross Roads, and the 380 Corridor
Small Business Saturday
Lessons from Lady Gaga
Upcoming Events:

  • November 24: Come & Dine, Aubrey Area Library (1pm to 4 pm)
  • December 1: Aubrey Middle School Arts & Crafts Extravaganza 
  • December 2: Aubrey First United Methodist Church, Historical Marker Dedication
  • December 6: Annual Christmas Tree Lighting                        
  • December 7 & 8: Christmas Round-Up, Rancho De La Roca   Christmas Round-Up 2012 
  • December 8: Aviano Italian Restaurant--Ribbon Cutting, Muisic, & Santa                          Check out our website! 
  • December 19:  Chamber of Commerce Networking Luncheon 

Welcome to our newest members:
Thanks and Congratulations to Jerry Darst & First Texas Homes 
for being our first  

Thank you to our renewing members:
Anytime Fitness
Brinkley Insurance Group
City of Aubrey

November 24
Small Business Saturday is a day for everyone--from the business owners who create jobs to the customers who buy locally--to support small businesses that invigorate the economy and keep communities thriving.  It began in 2010 when American Express founded Small Business Saturday to help small businesses get more exposure during one of the biggest shopping weekends of the year. Last year, over 100 million people came out to shop at independently-owned small businesses on the day.
For more information,

Small Business Owner Lessons  
from Lady Gaga 
In roughly four short years, Lady Gaga, the eccentric pop star phenom has become a household name by building an iconic brand that has resulted in earnings of nearly one hundred million dollars last year...
What can small business owners learn from Lady Gaga's business journey? We can learn that your brand is not just about your logo, products, and services, it's the personality of your business. Think of your business as a person and how it would think, feel, and interact with customers.*
In his article "Small Business and Entrepreneurship", James Bird Guess lists Lady Gaga's lessons that small business owners can use to build a powerful brand and spark gigantic growth.
  • Be Touchable
  • Stand for Something.
  • Create a Community
  • Be Authentic

Stand for Something. Small business should focus not only on selling their products or services, but story-selling. Story-selling is when a business shares in a compelling way its purpose, vision, and reasons for being in business. You must touch your customer's hearts before you touch their pockets. Think of companies who built their businesses around powerful causes like TOM's Shoes (shoes for needy children), Ben & Jerry's (promoting philanthropy with profits), Kenneth Cole (AIDS Awareness). When your business stands for something, customers will feel good about supporting your business because it touches their hearts.

Gaga has been a vocal supporter of bullying, gay rights, particularly she was a huge advocate for the end of the U.S. military's "Don't Ask, Don't Tell" policy regarding gay recruits. Gaga has successfully created a cult-like following from her fans because they feel like she is one of them. Fans (her customers) can identify with her story of having been bullied as a youth, kids called her ugly and made fun of her big nose. Gaga constantly sings to her fans believe in yourself, be who you are, and they embrace it with every song purchase.*


More next week. 


*March 30, 2012, in Small Business and Entrepreneurship, by James Bird  Guess International Success Academy. 

CLC Signs by Design, LLC

Your vehicle is a moving billboard! 
  • Vehicle graphics are the most effective and economical means of advertising your business.
  • We do everything from simple cut vinyl graphics  on a back window to entire vehicle wraps of printed vinyl.
  • We use high performance vinyl to ensure the durability of your graphics.

Chamber members, mention this Hot Deal

and get 20% off your vehicle graphics!  


Check out our website at  

to see samples of our work.


For more information:  
phone:  940-440-9192
Valid:  October 1, 2012 - December 31, 2012    
The Chamber office will be closed Friday, November 23. 
Enjoy Thanksgiving with family and friends! 

Donna Sims 
Office Administrator, Community Relations Liaison 
Aubrey 380 Area Chamber of Commerce,  (940) 365-9781