 President's Message:
Dear Friends,
This month I invite you to take a quick tour of 2013 and see "What's Happening" in ICF Philadelphia. There is a lot going on and we hope you'll join us along the way. My heartfelt thanks to all those already involved. Together, let's make 2013 a fantastic year!
Please send me your comments or questions about ICF Philadelphia. We want to be sure we're working for you. Thank you for being part of the vibrant community!
President, ICF Philadelphia
President@philadelphiacoaches.org
P.S. If you are not yet a member of ICFP, this is a great time to join us! For information on membership please contact membership@philadelphiacoaches.org.
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March 21 Dinner Meeting:
Reality Marketing - How to Drive the Right Clients to You | |
 For too long, business owners, entrepreneurs and marketers have blindly followed the expensive advice of traditional advertising agencies, believing there was no real marketing alternative available. But mass marketing outbound tactics like radio spots, TV commercials and billboards are not the only way to promote your company and can often be cost prohibitive. In fact, with the recent shift in buyer behavior, these traditional tactics don't perform like they used to. There's a better, more effective way to put your business in front of the right buyers. As service professionals, coaches face a unique set of challenges based on specific industry risks and company goals. There are four basic professional services marketing needs you must fulfill in order to be successful: - You need to set yourself apart
- You need to get found on the internet
- You need to convert website visitors into leads and,
- You need to turn leads into new clients
Eric Keiles, Owner of Square 2 Marketing, will introduce you to the concept Reality Marketing™ an approach that he co-created with his partner, which helps small and medium-sized businesses to utilize cost-effective marketing tactics to achieve dramatic growth. This game-changing approach to inbound marketing teaches you how to think differently about your business, stand out from the competition and create the kind of targeted, track-able strategy-driven tactics that draw clients to your door. Eric will present an overview of the changing landscape of marketing and provide some tips for how to build your practice in this new world. About the Speaker Eric Keiles, Owner and Co-Founder, Square 2 Marketing; and author of Reality Marketing Revolution, is a leading sales and marketing strategist focused on pioneering a new breed of business solutions. Eric, along with his business partner, Mike Lieberman, coined the concept, Reality Marketing™. They are leading the revolution in how entrepreneurs change the way they think about marketing their companies. Marketing Sherpa has called the duo "original and contrarian marketers". Their best selling book, Reality Marketing Revolution is their thesis on the changing world of small business marketing. They are spreading the word through their concepts of the "Red & Blue Test", "Being Remarkable" and the "Cup of Coffee Challenge". Verne Harnish, The "Growth Guy", named the book, the "best how-to marketing book ever."
Visit Eric's website: www.square2marketing.com
Please join us at our NEW MONTHLY MEETING LOCATION:
The NHS Learning Center
350 Sentry Parkway East, Building 640, 2nd Floor, Blue Bell, PA, 19422
For detailed directions to the NHS Learning Center Click here
Date & Time:
Thursday, March 21, 2013 - 6:00-9:00 PM
6:00-6:30 pm New Member Meet & Greet and Registration
6:30 pm Dinner served
6:45-9:00 pm Program
9:00-9:15 pm Informal Networking
Optional Happy Hour at the Double Tree!
NHS has a no alcohol policy. If you would like to visit with your ICFP friends for Happy Hour, meet at 5:00 pm at the Double Tree Hotel, just 5 minutes away,
640 Fountain Road, Plymouth Meeting, PA. |
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Global Update:
Advancements in Self-Regulation | |
Marjorie Johnson, LCSW, ACC
ICF Philadelphia Past President
As part of my role as Past President, one of my responsibilities is to be a chapter liaison to ICF: Global. This year my Newsletter articles will focus on sharing global ICF coaching news that is relevant for you, our members. This month's article is focused on global advancements in promoting professionalism and self regulation of coaching and on the importance of ICF membership.
ICF Global has members in over 104 countries and actively cooperates with other global professional coaching organizations to advance the professionalism of our industry. To this end, on Nov. 21, 2012, the International Coach Federation, The Association for Coaching (AC), and The European Mentoring & Coaching Council (EMCC), joined forces to create the Global Coaching & Mentoring Alliance. This strategic alliance is designed to advance the professional coaching industry and to promote our industry's self-regulation.
In the U.S., ICF membership and credentials are increasingly recognized as essential to elevating coaching to a true profession. In fact, a government agency recruiter recently wrote to our chapter asking specifically for ICF credentialed coaches. He stated "ICF competencies, ethical guidelines and hour requirements per level are consistent with the skills, assumptions and experience we are interested in and prefer."
Although ICF Global membership is not required to join ICF Philadelphia, we continue to support you in understanding and meeting the ICF's Minimum Education Requirements (MER) and will continue to deliver CEU approved programs for those who are already credentialed.
Your ICF Global membership expires March 31. As you consider renewing, here are a few reminders of the value membership provides:
- ICF Global is the largest, most universally respected credentialing and membership organization of coaches.
- Keeps your ICF credential active.
- Keeps you up to date on ICF and other coaching news via newsletter, e-mail and the website.
- Access to global partners with discounted services.
- Shared ethics and standards.
- Resources like the Career Center and the ICF Reciprocal Peer Coaching program.
Questions or comments? Please email me at pastpresident@philadelphiacoaches.org |
| Members in the News |
Dena Lefkowitz, ACC, professional coach and owner of Coach Dena in Media, Pa. (www.coachdena.com), is featured in the Philadelphia Business Journal's "Ask A Coach" Column. Click here to view Dena's column on interviewing tips for recent college grads.
Note: PBJ's "Ask A Coach" column is coordinated by Suzanne Perry, VP, Communications, ICF Philadelphia, who created the concept and secured PBJ's commitment. If you are a member of ICFP and would like to write a PBJ column, email Suzanne communications@philadelphiacoaches.org.
Karen Greenstreet was quoted in an article in Forbes' online edition by Dena Kouremetis,
Taking the Next Step for Your Small Business: Selecting a Business Coach
Paula Gregorowicz is quoted in the NBCNews.com story, "Ready for a career change? Test drive a new profession". Read the story here. |
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Share Your Success Stories for International Coaching Week (ICW), May 20-26!
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Laurie Gripshover Taylor, ACC, CUCG, VP, Marketing
The ICW Team at ICF Philadelphia is collecting YOUR coaching client success stories! To educate the public about the value of working with a professional coach and to acknowledge the results and progress made through the coaching process, we want to share YOUR client success stories with the community!
Our plan is to publish your success stories (approximately 300-500 words in length) in the ICF Philadelphia News Blog. Each coach submitting a story may also send in a picture -- you alone, or with your client -- to publish along with the story. (Special note: If you submit a story using a client's real name, you'll need to get permission first.) If you'd like to see a published success story, go to the ICF Philadelphia News Blog www.icfphiladelphia.wordpress.com and click on the "Coaching Success Stories" link on the right.
We are envisioning a week-long celebration with groups of coaches holding local events at various venues throughout the region. In addition, these local events will get lots of promotional support too! We want to spread the good news about coaching and the GREAT coaches in our area -- and that means YOU!
ICW can be a wonderful time of celebration and a GREAT opportunity to expand our reach and invite the public to learn more about coaching. We are looking for coaches who are interested in joining in the fun, coordinating or participating in a local event during the week. It could be speed coaching, a coaching demo, book store or coffee shop event, perhaps a lunch and learn-- there are so many options that you can create in YOUR local area.
The ICW Team is also developing relationships with partner organizations and we're looking for coaches LIKE YOU to act as a liaison.
The time is NOW to speak up and say how YOU would like to share in the celebration this year. To learn more about how you can create or find an event in YOUR area, contact: Laurie Taylor, marketing@philadelphiacoaches.org
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| What Members Want from ICF |
Terri O'Donnell, ACC, CPCC, VP, Membership
I recently had the opportunity to participate in an ICF Global conference call with coaches from around the world who are ICF chapter leaders. Coaches on the call were from Australia, Hong Kong, UK, China, India and the states, to name just a few. The call was life-changing for me in my new role as VP of Membership. I realized just how connected we all are, while coming to the realization of how powerful we are as coaches.
"Our purpose is to be in service of humanity flourishing." This message from ICF Global helps us remember how important our own growth is to the coaching relationship. The conference call discussion centered around the four things that ICF Global views as the benefits members' most seek:
1) CONNECT ME: with other coaches and coaching professionals within the industry. A way to accomplish that is to attend the monthly Dinner Meetings regularly and reaching out to those you don't know.
2) EXPAND ME: Whether you are seasoned or new to coaching, growth is fundamental to us because we have to teach it daily to our clients. What are you doing to stretch yourself in the areas of professional development around coaching knowledge, skills, self-awareness, and coaching competency?
3) VALIDATE ME: The primary way ICF does this is through credentialing. Feedback throughout the credentialing process is crucial as it can change the way we coach. Are you credentialed or thinking about it? ICF provides guidance and resources at both the global and chapter level.
4) BUILD MY CREDIBILITY: ICF provides that for you through:
- world class credentialing
- being a preferred resource for the business community
- creating alliances with educators
- establishing profession entry thresholds
- creating global strategic alliances
I welcome your thoughts on how ICF Philadelphia is delivering these benefits and how we can do it even better. Email your thoughts to membership@philadelphiacoaches.org. We'd love to hear from you!
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Laurie Gripshover Taylor, ACC, CUCG
Marketing seems to be on everyone's mind these days. Some coaches thoroughly enjoy marketing and they have a steady flow of clients lining up to be coached. Does this sound like you? Well, perhaps you wish it did! Marketing is a word often muttered under our breath, maybe even with our heads shaking from side to side. That makes me curious... Do we really know the definition of marketing? Wikipedia: Marketing is the process of communicating the value of a product or service to customers. Mashable: Marketing is the way companies interact with consumers to create relationships that are beneficial to both parties. BusinessDictionary.com: Marketing is based on thinking about the business in terms of customer needs and their satisfaction. American Marketing Association: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. When you thoughtfully consider those definitions, how does your perspective shift? The words that jump out at me are: value, service, communicating, relationships, beneficial, and satisfaction. Maybe some of these words hold great meaning for you as well and can give you new energy to rethink how you approach marketing your coaching services. The theme of the February 2013 issue of Coaching World was, "Leveraging Technology for Your Coaching Career" - http://bit.ly/14WWesH. Throughout this issue you'll find an abundance of information on how to use technology and social media to connect with people, communicate your value, and enter into relationships of mutual satisfaction. It actually makes marketing FUN! Check it out; you'll be glad you did. Want to raise awareness of your services? The blog post "5 basic tips for social media growth" will put you on the path to social success - http://bit.ly/X8cEKr. The more we learn and practice our marketing skills, the more able we'll be to expand our reach and our contribution to humanity flourishing. |
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Suzanne Perry, MSOD, VP, Communications
Welcome Delaware members and friends to the new ICFP Community Coffee in Newark starting March 13th! Many thanks to Dominic Kayatta who has volunteered to facilitiate. Details are below.
Community Coffees are a way to connect with other coaches in your geographic area. It's an opportunity to network and hare professional opportunities, issues and concerns with other ICFP members and friends. Each Community Coffee is facilitated by a member of ICFP, but you do not have to be a member to attend.
Please RSVP to the facilitator for the Community Coffee you plan to attend.
If you are a member of ICF Philadelphia and would like to facilitate a Community Coffee in your local community, please send an email to Suzanne Perry communications@philadelphiacoaches.org.
Newark, Delaware
Wed., Mar 13 and Apr 10, 7:30 - 8:30 am
(second Wed of the month)
Brew Ha Ha
Thurs., Mar 28 and Apr 25, 8-9:30 am
(fourth Thurs of the month)
The Commons of Thornbury Shopping Center
66 E. Street Rd., West Chester, PA 19382
Facilitator: Suzanne Perry
Mar 19 and Apr 16, 8-9:30 am
Gavin's Café, 2536 Pine Street, Philadelphia, PA
Facilitator: Laurie Gripshover Taylor
RSVP to: laurie@resourcefulcoach.com
Mar 20, 8:00 - 9:30 am
Milkboy Coffee, 2 E. Lancaster Avenue,
Ardmore, PA 19003
Facilitator: Lisa Tuttle
RSVP: lisatuttlecoaching@verizon.net
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Monthly Meeting Sponsorship
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Did you know that your company can be featured as an ICFP Monthly Meeting Sponsor? If you're interested in getting your message in front of the professional coaching community, this is a great opportunity! As a monthly meeting sponsor, your organization's name will appear in our promotional announcements, and you will have the opportunity to introduce your services to our meeting attendees and our 450+ newsletter subscribers.
Sponsoring an ICFP Monthly Meeting gives you a unique opportunity to reach one of the most vibrant coaching communities in the country.
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| Selected Tweets from ICF Global | |
Suzanne Perry, MSOD, VP, Communications
Coaching in the news: Taking the Next Step for Your Small Business: Selecting a Business Coach http://onforb.es/YGTDzP#icf
Three essential actions for building your social media strategy: http://is.gd/GJeDxg via @williamarruda #icf
Nuture your coaching prospects: http://is.gd/JbF6Sy#icf via @coachteresia #icf
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Association of Career Professionals International - Greater Philadelphia Network Program
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Topic: Victims, Survivors and Navigators: How to Work with Three Types of Clients
Time/Date: 7:45 am to 10 am, Friday, March 15, 2013
Place: Pyramid Club, 52nd Floor, 1735 Market Street in Philadelphia
Befuddled by clients that are just plain stuck and resistant to moving on? Rick McKnight will introduce us to the "Victims, Survivors and Navigators" model and discuss how he developed it. We will learn valuable guidelines for dealing with change and how to successfully work with clients in the Victim and Survivor modes.
Rick McKnight, PhD is the author of Victim, Survivor or Navigator: Choosing a Response to Workplace Change and co-author of Leading Strategy Execution. Rick consults to CEOs, top leaders and their teams. For the five years prior to founding McKnight Kaney, a strategy consulting group, he was Vice President of Organizational Consulting at Right Management. Learn more at www.mcknightkaney.com.
Rick, an experienced executive coach, is dedicated to supporting individuals and organizations as they make accelerated change. He is a member of the Harvard Business Review Advisory Council and writes a monthly column for the Philadelphia Business Journal. He holds a doctorate in Organizational Psychology from Temple University.
Please register online by 5 pm, Monday, March 10th www.acpi.groupsite.com
$25 ACPI Members and Members of ICF Philadelphia; $35 Guests
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Welcome New Members | |
We extend a warm welcome to the following new members of ICF Philadelphia:
Shyam Addanki
Vivienne Bezushko
Dawn Falato
Adena Johnston
Cheryl Mackin
Nancy Eve Savin
Sherry Shoemaker
Norman Viss
Christine Voss
We're so glad you've joined us! |
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Connect with ICF Philadelphia!
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Do you have news to Share?
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Have you been: - Covered in the news
- Published in a magazine
- Quoted as an expert?
Then we want to know! Send your good news links to communications@ philadelphiacoaches.org so we can share with the whole ICF Philadelphia community. |
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Yahoo! ICF Philadelphia Discussion Group
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ICF NYC and NJ Events:
The Future of Coaching Workshop
ICF New York City
Saturday, March 9, 2013
8 am - 4 pm
Workshop Leader:
Janet M. Harvey
Members of any ICF: $59
Non-members: $75
Expanding Your Practice by Coaching Social + Emotional Intelligence
ICF New Jersey - Webinar
Wednesday, March 13, 2013
7:00 p.m. - 8:30 p.m. EDT
Featured Presenter:
Dr. Laura Belsten, MCC
Members/Non-members: $15
To register: Click here
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Becoming a Money Magnet: Essential Ingredients to Making, Saving and Receiving More
ICF New Jersey - In Person Meeting
Tuesday, March 19, 2013
6:00 p.m. - 9:00 p.m. EDT
Featured Presenter:
Monica Shah
Members/Non-members:$39/$44
For details & to register: click here |
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Advertise with ICF Philadelphia!
| Advertise your workshops on ICF Philadelphia's homepage, monthly newsletter, or on ICF Philadelphia's Calendar of Events. ICF Philadelphia members receive special discounted rates!
We have added a new Advertising Opportunity -- Monthly Meeting Sponsorship.
For more information, please contact Suzanne Perry, our VP of Communications, at communications@philadelphiacoaches.org
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Your Classified Ad Here!
What if you could get your service in front of 600 coaches in the Greater Philadelphia area for as little as $10/month? ICFP is considering a classified ads column HERE, in the monthly newsletter. Five lines for $10. Type only with links. If you're interested, please contact
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Suzanne Perry,
communications@philadelphiacoaches.org
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