NLB branding makes a splash
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A recurring graphic element is a great way to strengthen a company's identity. For NLB Corp., the water it harnesses to help customers improve productivity has inspired several such elements.
One is a wave that suggests a company constantly on the move, expressed in a flowing, colorful treatment that conveys a warm personality. This wave appears on everything from ads and exhibit graphics to the new company website.
Our design for the website also introduced water droplets and a splash, which are now reinforcing NLB's brand identity on business cards and packaging.
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Brewer celebrates 10 years with Kaydon Bearings
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 In 2013, we're proud to say, Kaydon Bearings Division marks its 10th year on the Brewer client list. We thank all our friends at Kaydon (and sister company Cooper Bearings, who came aboard last year) for their continued confidence.
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Trend Watch
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B2B marketers whose #1 goal is demand generation -
BtoB study, Jan. 2013
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B2B marketers whose #1 goal is branding -
BtoB study, Jan. 2013
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B2B companies with an e-commerce site -
Oracle survey, 2012
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